AUTOMALL Beijing auto parts base set off a new round of reshuffle


Starting from the 18th of this month, major auto parts owners from Beijing Siyuanqiao Auto Parts City, Xijiao Auto Parts City and Shilihe Auto Parts City have all moved to the “AUTO PARTS MALL Beijing Auto Parts Base” located at Fengyi Bridge in Fengtai. This is the first time that domestic auto parts dealers have entered into the international management of SHOPPING MALL. The Beijing auto parts market started a new round of reshuffle after the turmoil of the move three years ago. It is understood that Beijing's original auto parts market share is 40% each of the four yuan Bridge Auto Parts City, Xijiao Auto Parts City, Shilihe Auto Parts City, but the three market positioning are different, Western Suburb Auto Parts City to wholesale The main and Siyuanqiao Auto Parts City mainly focus on the retail market and end-use consumption. The Shilihe Auto Parts City is mainly based on imported accessories, relying on the earliest Sanlitun auto parts street merchants. "AUTOMALL Beijing Auto Parts Base" is located at the edge of the southwest Sanhuan Road and opposite to the Northern Automobile Exchange Market. It is the core project of the "Lize Business Circle" planned by Fengtai District Government. It covers an area of ​​300,000 square meters and consists of 200,000 square meters of international The company is composed of MALL and 5A office buildings and five-star office buildings. The base was completed by the internationalization team of the Yongtongchang Group, which lasted three years of research and design. The top-level shopping mall in Singapore, together with the management company, operated and managed. Li Xiaoyong, general manager of “AUTOMALL Beijing Auto Parts Base”, analyzed the reporter: Even the big auto parts owners who relocated have said that AUTOMALL has fully eaten into the auto parts market, which has changed the situation in the old three markets. Because it is not Auto Parts City itself that determines the auto parts market in Beijing, but these thousands of auto parts dealers, precisely the nearly 100 large-scale merchants whose transaction volume is absolutely dominant, almost 100% of these large households have already moved to AUTOMALL. After 20 years of development, these merchants can be said to be resource thresholds that cannot be copied by the group. The successful investment promotion of “AUTOMALL Beijing Auto Parts Base”, Li Xiaoyong believes that it is a sign that large auto parts merchants need a bigger international operating platform and logistics base to make up for the lack of hardware and software management in the existing business system. The above is also the law of opportunity and maturity of any industry market. It is understood that AUTOMALL's investment promotion is for investment across the country. In terms of more than 200 households that have already invested in the first phase, 20% of them are foreigners, including Shanxi, Hebei, Guangzhou, Fujian, Shanghai, Zhejiang, and Henan. The reporter interviewed a number of merchants who had rented shops on the site. They summed up their choices as the “new home” five ideas: First, the history of the automobile trade in the Lize district has ensured the popularity of AUTOMALL at its core; the second is the AUTOMALL vehicle base. The internationalization level of hardware facilities; Third, the management team convinced in the internationalization and in the country; Third, AUTOMALL launched to support the expansion of various types of merchants, "Auto Parts Development Fund Program"; Fourth, AUTOMALL daily The Management and Operation Management Committee is composed of merchant representatives. The management committee itself formulates various systems and self-regulation provisions, which thoroughly resolves the historical rivalry between Auto Parts City and the merchants. Another press release from the press deadline was: Wu Baokun, general manager of the original Beijing Siyuanqiao Auto Parts City, has officially joined AUTOMALL. In addition, according to AUTOMALL, the current round of oversupply in the domestic auto parts market is facing the status quo, creating domestic and foreign auto parts market access, occupying new opportunities is the next round of AUTOMALL initiatives.

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