Kumho Hantai is trapped in "quality door"

Recently, the news that "Kimho and Hankook tires were exposed by the AQSIQ due to the bulging problem" was buzzing and the "bad" image of the "Kumho" and "Hankook" tires was suddenly pushed onto the media. tip. In recent years, tire safety incidents have frequently occurred. In the face of automobile tires that are directly related to life safety, this naturally arouses public attention.

The General Administration of Quality Supervision, Inspection and Quarantine publicly announced the "name" two tire companies

The reporter was consulted on the official website of the General Administration of Quality Supervision and found that in the news section there was a report titled "AQSIQ received a 36.8% year-on-year increase in vehicle complaints and complaints increased year after year", which was released on May 5. On the day, the text contains the following content: “In 2008, the AQSIQ defective product management center information system received a total of 2,933 complaints for effective vehicles, which was an increase of 36.8% compared to 2007. From the main complaint parts, the highest proportion of engine complaints was found. 25% of the complaints were in addition to powertrains such as transmissions, clutches, transmission shafts, etc. Brake and wheel complaints ranked third, and the quality of parts received attention.The center received 495 complaints against tires last year, which is more serious. It is the bulge and side crack problem of Kumho Tire and the bulging problem of Hankook Tire.”

It is reported that the AQSIQ informed the automobile complaint data of 2008 on May 5th. In terms of accessories, Kumho and Hankook's complaints about quality problems were “named” out. Some experts pointed out that the two tire companies that were named were not formally “exposed” by the AQSIQ in the “Product Quality Bulletin” information because the quality of the tires of these two brands has not yet been appraised. Being "named" in an external briefing is also a very serious matter because it is an "effective complaint" and it shows that such a problem does occur. Therefore, it should attract the attention of consumers and manufacturers.

Event development may affect vehicle sales

Regarding the “name” of AQSIQ, Kumho and Hankook recently responded separately. The relevant person in charge of the Kumho Tire Market Planning Department stated that the tire bulging problem does not mean that the tire itself has quality problems. The tire air pressure is unstable, the road conditions are complex, the driver's bad driving habits, etc. may all cause the tires to appear bulging. In addition, the person in charge said that Kumho will keep track of the matter and safeguard the rights and interests of consumers. Once it receives a complaint, it will immediately take related measures.

Hankook regards the AQSIQ as notifying their tires that they are not mainstream products. In a statement issued to the media, it focused on mentioning that Hankook Tire "conforms to the quality standards of the People's Republic of China, the international standards on automobile tires issued by the General Administration of Quality Supervision, Inspection and Quarantine, and the tire industry quality standards of the People's Republic of China." "All the relevant regulations," and so on. "But there is no specific response to the bulging issue.

It is reported that due to relatively low prices, Kumho and Hankook Tire have become two major tire accessories products for passenger vehicles in China, especially for passenger car manufacturers. Almost all mainstream automobile models have tires that use these two brands, so once the quality appears The problem, the response among consumers is quite extensive. In the interview, after-sales service personnel of Beijing Hyundai's Guangzhou dealer told the reporter that they had been informed of the possible quality problems of Kumho Tyre and were constantly watching the progress of the incident. “Most of Beijing Hyundai's cars are used. Lake and Hankook Tire, so the development of the incident also let us pay attention.” At the same time the after-sales staff told reporters that there are consumers because of the Kumho Tire's incident to carry out inquiries, but there is no consumer demand for quality change. At the same time, the reporter learned from FAW-Volkswagen dealers that Polaris and Magotan are supporting Hankook Tire. For the possible problems with Hankook Tire, the dealer’s marketing manager of FAW-Volkswagen stated that the sales of the vehicle had not been affected by the tire incident, but There are indeed consumers who are asking similar incidents. The reporter learned from a number of dealers that the situation was roughly the same. Guangzhou did not appear to have affected the sales of models due to Kumho Tire's incident. However, many dealers also said that many consumers have begun to notice the importance of tires. Sex, and will begin to ask related matters. “We are paying close attention to the incident, because many times, the development of the incident will be directly reflected in the sales of our models.” The sales manager of the Shanghai GM 4S store said in an interview that they have kept an eye on the latest developments in the incident.

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