Phoenix Satellite TV specifically reported Bayer MaterialScience Waterborne Coatings Newsletter News Program - "Business Travel Impulse" Chinese audience in the Asia Pacific region reached 140 million
SHANGHAI -- Bayer MaterialScience is committed to continuously improving the public's understanding of the advantages of waterborne coating materials and actively cooperating with the Chinese government's efforts to improve environmental protection.
In an interview with Phoenix TV's “Business Travel Impulse†program, Li Yulin, general manager of Bayer MaterialScience China and Hong Kong Coatings Market, stressed that waterborne polyurethane coating systems are environmentally friendly materials that can replace traditional coating systems. Waterborne coating materials have lower solvent content and therefore less volatile organic compounds (VOCs).
Mr. Li said: "In a country with such rapid development as China, environmental protection has become a major concern of all Chinese citizens and is regarded by the Chinese government as the top priority of the country. The waterborne polyurethane coating system provides an ideal solution for this purpose. ."
Cheng Zhijun, producer of Phoenix TV's “Business Travel Impulse†program, explained that the topic of waterborne coatings is particularly relevant today: “As an observer, I have been observing the Chinese coatings industry for many years. I think it is now improving the Chinese society for waterborne coating materials systems. When we are aware of value and importance, we are very proud to be able to cooperate with companies with international reputation such as Bayer MaterialScience. We hope that this program will cultivate our audience's understanding of waterborne coating material systems and help promote the development of China's coatings industry. â€
Dr. Mifuke, Senior Vice President, Coatings, Adhesives and Sealants Business Unit, Bayer MaterialScience Asia Pacific, also explained the company's global efforts to protect the climate. “Bayer has been very concerned about climate protection for many years and has once again promoted the company’s efforts in this area. This is why the Bayer Group Management Committee launched the Bayer Climate Protection Plan, a long-term initiative initiated by Bayer. Multiple measures. On the one hand, we want to determine the possibility of further reductions within the group and develop new climate protection solutions, including the development and introduction of environmentally friendly products such as waterborne coatings. On the other hand, we are committed to Introducing innovative approaches to address the negative consequences of climate change. We are one of the first companies in Germany to address this issue in a holistic manner."
Dr. Mfco was invited to speak at Peking University on innovative marketing and environmental issues.
Phoenix Satellite TV is broadcasted around the world and is known as the “China's BBCâ€. It has more than 42 million households and more than 140 million viewers in Asia Pacific, Europe and North America. It is widely believed that Phoenix TV's news service is one of the best Chinese international news services.
During the interview, Mr. Li discussed Bayer's efforts to promote the development of China's waterborne coating materials system, and introduced two well-known coatings industry experts in the company's production and R&D strategy. The program also includes a discussion between Li and China's coatings industry experts on the future development of waterborne coatings. The two experts are: Ye Hanci, Technical Consultant of China Resources Coatings Group Co., Ltd. and Qian Borong, Chief Engineer of Sinochem Construction Changzhou Coating Chemical Research Institute.
During the discussion, Qian Borong said: “At present, the Chinese coatings market is growing at a double-digit rate. However, as traditional solvent-based coatings continue to dominate the market, its potential damage to the environment has drawn the attention of the Chinese government. In the context of advocating environmental protection and emission reduction, there is an urgent need to increase green technology in the coatings industry."
Ye Hanci concluded: “Unlike solvent-based coatings, waterborne polyurethane coating systems have low emissions and are therefore increasingly popular in the global market. In fact, the annual growth of polyurethane coatings and adhesives is higher than the global average growth rate of 5%. Around the world, through the unremitting efforts of international leading companies such as Bayer, we can find that the demand for waterborne coatings in the Chinese market is growing rapidly."
The show will be shown in the impulse of business travel at the end of December. Phoenix TV official website Phoenix.TV.com will also play simultaneously.
About Bayer MaterialScience:
Bayer MaterialScience is one of the world's largest polymer producers with sales of 10.2 billion euros (continuing) in 2006. Its business scope focuses on the development of high-tech polymer materials and innovative solutions for many areas of daily life. The industries served include: automotive, electronics and electrical, construction and sports and leisure. At the end of 2006, Bayer MaterialScience had 30 production sites and approximately 14,900 employees worldwide. Bayer MaterialScience is part of the Bayer Group.
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