The pre-propaganda rally and the suspense on prices, as well as the help from the Olympic stars, made the closing ceremony of the hatchback fit very sensational. However, contrary to everyone's expectation, Guangben changed its conventional practice of low-cost entry into the market, and the hatchback fit of 9.68 to 11.68 million yuan far exceeded the previous forecast of 70-80,000 yuan. The industry’s first reaction was that prices were so high that it was difficult to achieve the goal of using the hatchback fit to drive year-end sales. Positioning as a means of transportation This vehicle will be positioned as a means of transportation for the family. It is suitable for crowds of young people who like fashion or “Dink†families. In response to price arguments, the manufacturer has repeatedly emphasized that the intrinsic value of the hatchback fit is extremely high and the price/performance ratio is fully in line with consumer demand. However, there are also industry insiders at the beginning of the price announcement asserted: hatchback fit must be reduced prices, may have to cut prices after a month. The price difference between the hatchback fit and the sedan fitment of 3,000 yuan also makes the hatchback fit not enough to impact the lethality of the economical sedan market, and it seems that it can not open up a broader product market space for the Fit Series. It is reported that as the production capacity has been increased to 1,000 units per day, the supply and demand relationship of Guangben’s previously insufficient supply has been reversed. In August, Guangzhou Honda completed sales of only 16,000 vehicles, a drop of more than 20% from July, ranking it fourth. Experts expect the Guangzhou Honda sales volume to have a strong rebound in September is negligible. According to the relevant person in charge of Guangben’s media, the output of the hatchback Fit at the beginning of production will not be too large for a while. After the national unified listing on the 22nd of this month, GDB will ensure that each dealer has at least one car. It is reported that the production and sales plan of hatchback Fit this year is 24,000 units, which of course will be adjusted flexibly according to changes in the market. Public challenge POLO At the product introduction meeting of the hatchback fit, Guangben technical department disclosed the comparison of the technical parameters of Fit and POLO. Consistent with previous guesses, Guangben listed Shanghai Volkswagen’s POLO as its biggest competitor. The appearance of POLO has opened up the high-end market for domestic auto hatchbacks, and there have been few rivals able to challenge it, and the listing of hatchbacks will directly impact the position of POLO's boss. Because both of the product positioning and design concepts seem to be not far away. This time, Guangben is even more flaunting its introduction of an upgraded version that had just undergone technological transformation in August this year. It seems that it wants to technically exceed half of POLO. It is understood that the power, the hatchback fits 1.3 liters and 1.5 liters engine and POLO's 1.4-litre, 1.6-liter engine can be described as opponents; and configuration, the hatchback fit each displacement has a configured CVT continuously variable transmission, both convenient It also saves fuel; as for the lowest price of 96,800 yuan is also very close to the low-end models of POLO. However, in the hatchback market, POLO is not just a competitor. Vizi, Sail SRV, Palio, Gore and Golf will all be strong competitors for Fit. Although Viagra has performed fairly in the domestic market, it has a fairly good reputation in the international market. Palio's greatest pressure on the hatchback fits in with its diversified vehicle configuration solutions, giving consumers the most freedom of choice. Relatively speaking, there are only four hatchback fits, and the price is controlled at around 100,000 yuan, and the competitiveness is slightly thin. Although Sail has no special highlights, but with the excellent marketing tools of Shanghai GM, it still ranks first in sales of economical cars; Gower's advantage is that the public has always been praised for performance quality. (Reporter E Jia)
Positioned as a means of transport, the hatchback fits at a high price and appears in rivers and lakes.
The pre-propaganda rally and the suspense on prices, as well as the help from the Olympic stars, made the closing ceremony of the hatchback fit very sensational. However, contrary to everyone's expectation, Guangben changed its conventional practice of low-cost entry into the market, and the hatchback fit of 9.68 to 11.68 million yuan far exceeded the previous forecast of 70-80,000 yuan. The industry’s first reaction was that prices were so high that it was difficult to achieve the goal of using the hatchback fit to drive year-end sales. Positioning as a means of transportation This vehicle will be positioned as a means of transportation for the family. It is suitable for crowds of young people who like fashion or “Dink†families. In response to price arguments, the manufacturer has repeatedly emphasized that the intrinsic value of the hatchback fit is extremely high and the price/performance ratio is fully in line with consumer demand. However, there are also industry insiders at the beginning of the price announcement asserted: hatchback fit must be reduced prices, may have to cut prices after a month. The price difference between the hatchback fit and the sedan fitment of 3,000 yuan also makes the hatchback fit not enough to impact the lethality of the economical sedan market, and it seems that it can not open up a broader product market space for the Fit Series. It is reported that as the production capacity has been increased to 1,000 units per day, the supply and demand relationship of Guangben’s previously insufficient supply has been reversed. In August, Guangzhou Honda completed sales of only 16,000 vehicles, a drop of more than 20% from July, ranking it fourth. Experts expect the Guangzhou Honda sales volume to have a strong rebound in September is negligible. According to the relevant person in charge of Guangben’s media, the output of the hatchback Fit at the beginning of production will not be too large for a while. After the national unified listing on the 22nd of this month, GDB will ensure that each dealer has at least one car. It is reported that the production and sales plan of hatchback Fit this year is 24,000 units, which of course will be adjusted flexibly according to changes in the market. Public challenge POLO At the product introduction meeting of the hatchback fit, Guangben technical department disclosed the comparison of the technical parameters of Fit and POLO. Consistent with previous guesses, Guangben listed Shanghai Volkswagen’s POLO as its biggest competitor. The appearance of POLO has opened up the high-end market for domestic auto hatchbacks, and there have been few rivals able to challenge it, and the listing of hatchbacks will directly impact the position of POLO's boss. Because both of the product positioning and design concepts seem to be not far away. This time, Guangben is even more flaunting its introduction of an upgraded version that had just undergone technological transformation in August this year. It seems that it wants to technically exceed half of POLO. It is understood that the power, the hatchback fits 1.3 liters and 1.5 liters engine and POLO's 1.4-litre, 1.6-liter engine can be described as opponents; and configuration, the hatchback fit each displacement has a configured CVT continuously variable transmission, both convenient It also saves fuel; as for the lowest price of 96,800 yuan is also very close to the low-end models of POLO. However, in the hatchback market, POLO is not just a competitor. Vizi, Sail SRV, Palio, Gore and Golf will all be strong competitors for Fit. Although Viagra has performed fairly in the domestic market, it has a fairly good reputation in the international market. Palio's greatest pressure on the hatchback fits in with its diversified vehicle configuration solutions, giving consumers the most freedom of choice. Relatively speaking, there are only four hatchback fits, and the price is controlled at around 100,000 yuan, and the competitiveness is slightly thin. Although Sail has no special highlights, but with the excellent marketing tools of Shanghai GM, it still ranks first in sales of economical cars; Gower's advantage is that the public has always been praised for performance quality. (Reporter E Jia)