Strengthen Cohesion and Display Group Advantages Reorganization of jianghuai buses troika The competition in China's passenger car market has become increasingly fierce. Many industry giants have turned to enter passenger cars. Faced with this situation, “old veterans†with certain strength such as JAC Group are also seeking changes to meet challenges. . On December 29, 2003, Hefei Bus Manufacturing Co., Ltd., an Anhui Jianghuai Automobile Group, called a number of media reporters across the country and disclosed that in the new year, Jianghuai’s “troikaâ€â€”Hefei bus and Jianghuai Hongyun, Hefei Xingma integrated development plan. Although Wang Jiangan, assistant general manager of the Jianghuai Automobile Group and team leader of the passenger car plate integration group, was reluctant to reveal too much about the details of the integration, he repeatedly told the reporter that the specific actions will be announced in March of 2004 and then announced to the media when everything is ready. But this has obviously become the topic of greatest interest to journalists. Purpose of Integration: Strengthening Cohesion and Giving Play to Group Advantages Jiang Renhuai, deputy general manager of Jianghuai Group and chairman of Hefei Bus explained the reasons for integration at the meeting: First, the “troika†under the Jianghuai Group is difficult to form in the course of their development. These efforts have even led to guilty of grabbing the market. Second, the entire development strategy of JAC is to build a domestic first-class commercial vehicle production base. It is necessary to use the advantages of the JAC chassis to develop passenger cars. According to the analysis, JAC reorganization has another internal reason. Not long ago, Jianghuai Automobile successfully acquired 28% of the shares of Ankai Bus. After the largest shareholder formally entered Ankai, the production and sales volume of JAC commercial vehicles will be second only to FAW and Dongfeng. Gong Renhe believes that this internal change in JAC has caused the restructuring of assets and changes in the corporate structure. Therefore, the development plan needs to have corresponding changes. The change in the external environment is also the reason for the integration of JAC's bus resources. Now the status of “great contracting†on the passenger car market has quietly changed. For instance, the proportion of state-owned capital in tourism passenger transport companies is declining. This change in the external environment requires the JAC Group to form a concerted effort to allow the "troika" to complement each other in order to respond to the fierce competition. Integration process: The reorganization of the passenger vehicles "troika" facing various difficulties can be described as an important move by the JAC Group following the acquisition of Ankai and announcing that it will invest 240 million yuan in the Southwest to build a new Kasbah bus. Gong Renhe said that he hopes that the reorganized passenger car segment in China will account for 30% of the total, and private and employee shares will account for 70% of the total. After the reorganization, it will also broaden the sales channels. Originally, it mainly relied on direct sales. In the future, it will be sold through multiple channels. The production capacity of the JAC passenger car segment in 2003 was about 5,000. This production capacity ranks only about 8th in the national passenger car manufacturers. However, Jianghuai hopes this reorganization will bring a turning point to its bus industry. Gong Renhe said that he hopes that this year's production capacity will reach 8,000 units, ranking fifth and fourth. But integration will not be easy. The "troika" has a different corporate culture and different capital composition. Hefei Bus currently consists of two parts, state-owned shares and internal employee shares, and is state-owned. The Jianghuai Hongyun is the composition of the Jianghuai Group and the Hong Kong Hongyun Vehicle Industry. It is reported that there are currently about 1,300 employees in Hefei Bus, of which 700 are to be digested into the entire Jianghuai Group. JAC Group will bear the pains and burdens of the integration process. Hefei and Hefei Xingma are located in Hefei, Jianghuai Hongyun is far away in Yangzhou, and management will be slightly inconvenient. Relying on Ankai to enter the high-end bus market as the industry's rapidly emerging new, Jianghuai Group's entry into Ankai is an important step in its overall layout. The restructuring of the assets of Jianghuai Group and Ankai began in July 2001. At the time, Zuo Yanan, the chairman of Anhui Jianghuai Automobile Chassis Co., Ltd. (the predecessor of today's Jianghuai Automobile Group), was appointed by the Anhui Provincial Government to serve as chairman of Anhui Ankai Automobile Group. The former deputy general manager of Jianghuai Automobile, Wang Zhiyuan, was transferred to the general manager of Ankai Group and later became the chairman of Ankai Bus. Ankai is China's largest luxury passenger car production base. In 1993, Ankai introduced the world’s most advanced Kaysbauer manufacturing technology from Germany. In 2001, Ankai and Mercedes-Benz signed a 10-year second The round of technical cooperation agreement, the introduction of the latest Kaisbauer S315 series luxury passenger car project. The rapid expansion of Ankai brought a bitter lesson to him. At the end of 2002, Ankai began to face the first loss. Zuo Yanan once commented: “Ankai introduced the Kaisbauer project with no problem in itself. Kassbauer is the best luxury passenger car in the world and the problem lies in the business strategy.†JAC insiders also disclosed that JAC will And Ankai invested 240 million yuan in building a new Kaisbauer bus production base in Chongqing. Ankai will close three production bases outside Hefei. JAC buses do not involve Ankai bus for the reorganization of their three bus companies. Jianghuai intends to use Ankai to enter the high-end passenger car market. The three bus companies after integration basically aim at the middle and low-end passenger car market. After the reorganization of Ankai, it filled the gap between JAC and the mid- to high-end passenger car market. JAC has improved the passenger car product chain across all levels. Giving full play to its technological superiority and forging its core competitive bus is the fourth winning weapon that Jianghuai and Huai are highly hopeful after their development strategies relay light trucks, chassis, and commercial vehicles. JAC is the leader in China's chassis market. It is understood that in 2003 Jianghuai 6 meters -9 meters of passenger car-specific chassis accounted for 30% of the Chinese bus chassis market share, once accounted for 40% of the highest. In 2002, the production and sales volume of Jianghuai Automobile reached 75,000 vehicles, an increase of 46% year-on-year. JAC Light Trucks and Ruifeng Commercial Vehicles rank among the best in the industry. And Kasbauer and the modern technology platform are their handcuffs to compete with their opponents. The technical staff of the Hefei bus introduced the superiority of modern bus technology to reporters: The process structure is very good, and the cost performance is good. The fuel consumption per 100 kilometers is only 16 liters, which is 5 liters to 8 liters less than the average passenger car. Wang Jiangan, assistant to the general manager of JAC Group, believes that fuel economy is one of the core competitiveness of JAC buses in the context of rising oil prices. Li Junlin, general manager of Yangzhou Jianghuai Hongyun Bus Co., Ltd., one of the three companies involved in the reorganization, told the reporter: “The 'combat' method of the bus industry is not a guerrilla warfare, nor a large-scale operation, but a special forces operation.†Senior people who have years of experience in politics and the business community believe that the difference between the passenger car market and the sedan market lies in the fact that passenger cars are sold not by end consumers but by various travel passenger transport companies and bus companies. It is apt to be diversified and personalized, and the transformation of applicability is inevitable. Therefore, in the early development of the bus industry, the "chassis shell" patchwork will be eliminated. Li Junlin did not agree that many new entrants came here to test the water. He said: "These newcomers don't know how deep the water is here." According to Li Junlin, Jianghuai Group's current efforts to develop passenger cars are also "reducing risks." He told reporters that the JAC Group started with the passenger car chassis, and the JAC Group has made the chassis a chicken in the past. However, with the fierce competition in the passenger car market and the entry into the buyer's market, the Jianghuai Group is facing difficulties. why? Because the cost of the chassis of the bus generally occupies about half of the total cost of the vehicle, so there are chassis for passenger cars in China, and the chassis is also a strange phenomenon of buses. Therefore, the market share of the chassis of JAC is very easy to erode. The reason why passenger cars are developed is, to a large extent, the consideration of reducing the risk of chassis.
Strengthen Cohesiveness and Give Full Play to Group Advantages Jianghuai Bus Restructures Troika
Strengthen Cohesion and Display Group Advantages Reorganization of jianghuai buses troika The competition in China's passenger car market has become increasingly fierce. Many industry giants have turned to enter passenger cars. Faced with this situation, “old veterans†with certain strength such as JAC Group are also seeking changes to meet challenges. . On December 29, 2003, Hefei Bus Manufacturing Co., Ltd., an Anhui Jianghuai Automobile Group, called a number of media reporters across the country and disclosed that in the new year, Jianghuai’s “troikaâ€â€”Hefei bus and Jianghuai Hongyun, Hefei Xingma integrated development plan. Although Wang Jiangan, assistant general manager of the Jianghuai Automobile Group and team leader of the passenger car plate integration group, was reluctant to reveal too much about the details of the integration, he repeatedly told the reporter that the specific actions will be announced in March of 2004 and then announced to the media when everything is ready. But this has obviously become the topic of greatest interest to journalists. Purpose of Integration: Strengthening Cohesion and Giving Play to Group Advantages Jiang Renhuai, deputy general manager of Jianghuai Group and chairman of Hefei Bus explained the reasons for integration at the meeting: First, the “troika†under the Jianghuai Group is difficult to form in the course of their development. These efforts have even led to guilty of grabbing the market. Second, the entire development strategy of JAC is to build a domestic first-class commercial vehicle production base. It is necessary to use the advantages of the JAC chassis to develop passenger cars. According to the analysis, JAC reorganization has another internal reason. Not long ago, Jianghuai Automobile successfully acquired 28% of the shares of Ankai Bus. After the largest shareholder formally entered Ankai, the production and sales volume of JAC commercial vehicles will be second only to FAW and Dongfeng. Gong Renhe believes that this internal change in JAC has caused the restructuring of assets and changes in the corporate structure. Therefore, the development plan needs to have corresponding changes. The change in the external environment is also the reason for the integration of JAC's bus resources. Now the status of “great contracting†on the passenger car market has quietly changed. For instance, the proportion of state-owned capital in tourism passenger transport companies is declining. This change in the external environment requires the JAC Group to form a concerted effort to allow the "troika" to complement each other in order to respond to the fierce competition. Integration process: The reorganization of the passenger vehicles "troika" facing various difficulties can be described as an important move by the JAC Group following the acquisition of Ankai and announcing that it will invest 240 million yuan in the Southwest to build a new Kasbah bus. Gong Renhe said that he hopes that the reorganized passenger car segment in China will account for 30% of the total, and private and employee shares will account for 70% of the total. After the reorganization, it will also broaden the sales channels. Originally, it mainly relied on direct sales. In the future, it will be sold through multiple channels. The production capacity of the JAC passenger car segment in 2003 was about 5,000. This production capacity ranks only about 8th in the national passenger car manufacturers. However, Jianghuai hopes this reorganization will bring a turning point to its bus industry. Gong Renhe said that he hopes that this year's production capacity will reach 8,000 units, ranking fifth and fourth. But integration will not be easy. The "troika" has a different corporate culture and different capital composition. Hefei Bus currently consists of two parts, state-owned shares and internal employee shares, and is state-owned. The Jianghuai Hongyun is the composition of the Jianghuai Group and the Hong Kong Hongyun Vehicle Industry. It is reported that there are currently about 1,300 employees in Hefei Bus, of which 700 are to be digested into the entire Jianghuai Group. JAC Group will bear the pains and burdens of the integration process. Hefei and Hefei Xingma are located in Hefei, Jianghuai Hongyun is far away in Yangzhou, and management will be slightly inconvenient. Relying on Ankai to enter the high-end bus market as the industry's rapidly emerging new, Jianghuai Group's entry into Ankai is an important step in its overall layout. The restructuring of the assets of Jianghuai Group and Ankai began in July 2001. At the time, Zuo Yanan, the chairman of Anhui Jianghuai Automobile Chassis Co., Ltd. (the predecessor of today's Jianghuai Automobile Group), was appointed by the Anhui Provincial Government to serve as chairman of Anhui Ankai Automobile Group. The former deputy general manager of Jianghuai Automobile, Wang Zhiyuan, was transferred to the general manager of Ankai Group and later became the chairman of Ankai Bus. Ankai is China's largest luxury passenger car production base. In 1993, Ankai introduced the world’s most advanced Kaysbauer manufacturing technology from Germany. In 2001, Ankai and Mercedes-Benz signed a 10-year second The round of technical cooperation agreement, the introduction of the latest Kaisbauer S315 series luxury passenger car project. The rapid expansion of Ankai brought a bitter lesson to him. At the end of 2002, Ankai began to face the first loss. Zuo Yanan once commented: “Ankai introduced the Kaisbauer project with no problem in itself. Kassbauer is the best luxury passenger car in the world and the problem lies in the business strategy.†JAC insiders also disclosed that JAC will And Ankai invested 240 million yuan in building a new Kaisbauer bus production base in Chongqing. Ankai will close three production bases outside Hefei. JAC buses do not involve Ankai bus for the reorganization of their three bus companies. Jianghuai intends to use Ankai to enter the high-end passenger car market. The three bus companies after integration basically aim at the middle and low-end passenger car market. After the reorganization of Ankai, it filled the gap between JAC and the mid- to high-end passenger car market. JAC has improved the passenger car product chain across all levels. Giving full play to its technological superiority and forging its core competitive bus is the fourth winning weapon that Jianghuai and Huai are highly hopeful after their development strategies relay light trucks, chassis, and commercial vehicles. JAC is the leader in China's chassis market. It is understood that in 2003 Jianghuai 6 meters -9 meters of passenger car-specific chassis accounted for 30% of the Chinese bus chassis market share, once accounted for 40% of the highest. In 2002, the production and sales volume of Jianghuai Automobile reached 75,000 vehicles, an increase of 46% year-on-year. JAC Light Trucks and Ruifeng Commercial Vehicles rank among the best in the industry. And Kasbauer and the modern technology platform are their handcuffs to compete with their opponents. The technical staff of the Hefei bus introduced the superiority of modern bus technology to reporters: The process structure is very good, and the cost performance is good. The fuel consumption per 100 kilometers is only 16 liters, which is 5 liters to 8 liters less than the average passenger car. Wang Jiangan, assistant to the general manager of JAC Group, believes that fuel economy is one of the core competitiveness of JAC buses in the context of rising oil prices. Li Junlin, general manager of Yangzhou Jianghuai Hongyun Bus Co., Ltd., one of the three companies involved in the reorganization, told the reporter: “The 'combat' method of the bus industry is not a guerrilla warfare, nor a large-scale operation, but a special forces operation.†Senior people who have years of experience in politics and the business community believe that the difference between the passenger car market and the sedan market lies in the fact that passenger cars are sold not by end consumers but by various travel passenger transport companies and bus companies. It is apt to be diversified and personalized, and the transformation of applicability is inevitable. Therefore, in the early development of the bus industry, the "chassis shell" patchwork will be eliminated. Li Junlin did not agree that many new entrants came here to test the water. He said: "These newcomers don't know how deep the water is here." According to Li Junlin, Jianghuai Group's current efforts to develop passenger cars are also "reducing risks." He told reporters that the JAC Group started with the passenger car chassis, and the JAC Group has made the chassis a chicken in the past. However, with the fierce competition in the passenger car market and the entry into the buyer's market, the Jianghuai Group is facing difficulties. why? Because the cost of the chassis of the bus generally occupies about half of the total cost of the vehicle, so there are chassis for passenger cars in China, and the chassis is also a strange phenomenon of buses. Therefore, the market share of the chassis of JAC is very easy to erode. The reason why passenger cars are developed is, to a large extent, the consideration of reducing the risk of chassis.