Three cars yesterday crazy price reduction Buick Excelle discount 20,000 across the board


The price war for the car at the end of the report has now started. In the past week, news about car price cuts has appeared one after another. At present, there have been at least ten models such as the Peugeot 307, Excelle, Xiali, Zhonghua, Fumeilai, Honda CRV, etc., which have reduced their prices, most of which are dealers' preferential behavior. Market participants expect that from this month to the eve of the Spring Festival, there will be more models to join the price cuts. According to the reporter, this round of price cuts is mainly caused by mid-range cars. Last Monday, Dongfeng Peugeot Automobile Company suddenly announced in Guangzhou that the entire Peugeot 307 car price reduction, the largest decline of 19,000 yuan, while committed to the previous purchase of 307 users to implement the differential return. This forced some mid-range cars to have to fight at a lower price. In the Asian Games Village Auto Trade Market, the reporter learned that Elantra, Excelle, and the United States to the mid-range car market, the "new three" prices have been loosened, in which the Excelle generally discounted 20,000 yuan, the cheapest one fell below 110,000 Yuan; In addition, the United States and the United States and the United States to promote promotional offers from 6,000 to 7,000 yuan, the entry-level price is less than 107,000 yuan; Elantra the highest drop of 11,000 yuan, low-end products have already fallen below 105,000 yuan. In addition, China's promotional discount of 15,000 yuan, the sun price of 18,000 yuan, Elysee price reduction of 14,000 yuan, Fukang minimum to 66,000 yuan ... ... so that the price of domestic mid-range car has fallen across the board. The off-road vehicle and mini-vehicle market is also not calm. Honda CRV offers a discount of 7,000 yuan, while Tianjin FAW also announced the highest price reduction for Sedan Xia Li, a drop of more than 20%. Hua Xue, an on-line car market leader who tracks car prices all the year round, said that data shows that the price segment of 100,000 to 200,000 yuan is the most fierce competition among various manufacturers. The price reduction of this part of vehicles is relatively large, especially in the past two or three months. The price cuts are greatest. For the wave of price cuts, a dealer said that there are two main reasons. First, at the end of the year, dealers and auto manufacturers adopt low-price promotions in order to complete their sales tasks. In particular, dealers hope to receive high rewards and rebates at year-end to complete sales tasks, and they will not be willing to temporarily lose money to sell cars; Pressure, dealers in order to return funds and low-cost clearance. The continuous reduction in the price of the car also makes it possible to expect the auto market to become a headache. A market analyst who has been working in the auto market for many years frankly stated in an interview with reporters that it is difficult to make specific predictions about the changes in car prices. He said that the overall trend of price changes is definitely declining. However, judging from the overall situation this year, the average quarterly market will experience a large-scale price cut, and the decline is far more than the previous experts' predictions. However, the marketer also stressed that price cuts are inevitable, especially near the new year's customs. According to past practice, many dealers are under pressure from sales, and generally there will be a certain degree of concessions. However, as Xia Li’s high drop of more than 20% this time, I am afraid it will not be more common in the rest of the year. According to another report, Yang Jianlong, director of the Research Department of the Ministry of Industry and Economy of the State Council Development Research Center, believes that if the domestic car price is lower than the average price of the international car by 5%, the domestic car price will eventually stabilize, otherwise, the price cut will never be Will stop. News link last month, car production fell 14.2% Recently, the National Bureau of Statistics released the latest statistics, in October the country produced a total of 143,500 cars, a decrease of 14.2% over the same month the previous year. From January to October, the country produced a total of 1.909 million passenger cars, an increase of 17.4% over the same period of last year. The statistical results show that after a brief stabilization period of two months, the production of cars resumed a downward trend in October. The monthly output decreased by 19.1% from September, and it was only 58.5% at the highest in March, and the year-on-year decline was greater than in September. 6.4 percentage points. In the last two months of this year, it is highly probable that car production will continue to decline year-on-year, and the annual production of cars will be difficult to achieve even if the forecast of 2.39 million vehicles is lowered in the previous period. This year, the wave of price-cutting in the car market has caused all manufacturers to lose the initiative to cut prices. Passive price cuts have caused market sales to remain sluggish. In previous years, the "Eleventh" Golden Week, which has been the sales season, has suffered dismal sales this year. Due to the decline in the proportion of credit car purchases, rising oil prices, unpredictable vehicle prices, and lack of recognition of new traffic regulations, the sales volume in Beijing's auto market not only failed to rebound in October, but hit a new low this year, selling only 3.1. 10,000 vehicles, a significant decrease of 27.2% year-on-year. (Zhang Yaodong Lu Chunying)

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