After entering 2000, private cars began to rise, and the Chinese auto market entered a fast-growing road. However, since 2011, with the slowdown of the overall macroeconomic growth rate, the growth of the auto industry has already “soft landingâ€. After all, I am accustomed to the explosive growth rate of 70% and 50% of the highest year-on-year growth rate. A stable growth period of around 10% has made the automotive industry feel uncomfortable.
A strong evidence is that the China Association of Automobile Manufacturers data shows that in 2014, China's passenger car market sold a total of 19.76 million vehicles, an increase of only 9.89%. Therefore, the future growth of the automotive market is a "new normal." Since it is a "new normal", it must contain two dimensions of "new" and "normal". The "normal" is the "micro-growth" mentioned above. So what does "new" mean?
The era of system competition opens First, “new†means further deepening and figuration of brand competition, not only the competition of product lines, but also the era of systemic competition. More popularly speaking, it is like martial arts novels. The competition of the squad is reflected in "who has more tactics." The competition of Mahayana is reflected in "who is stronger inside," that is, the product line of "visible" is competition 1.0. The era, and the "invisible" core technology, internal system, etc., is the 2.0 era of competition.
In 2014, except for Japanese, the growth rate of other foreign brands exceeded 10%. In 2014, the German, Japanese, American, and Korean companies sold 3,940,900, 3,095,200, 2,255,500, and 1,760,100 units, respectively, with year-on-year increases of 16.9%, 5.6%, 13.7%, and 12%. Among them, the representative of the legal system, Shenlong Automobile, sold a total of 727,000 units in 2014, a year-on-year increase of 31.2%. The legal system of “becoming the supremacy†is a model for system competition. One party is quickly filling up the product line, and has launched a variety of products represented by 301, the new Elysee and 3008, and the marketing ideas are changing. Taking the new Elysée of the “100,000 yuan economy car of the year†as an example, the quality card was tested through the full-time full-time road test of 6 million kilometers, and the exclusive label of “6 million KM+†was strengthened. On the other hand, in the 2014 WTCC competition, the new Elysee prototype was used to build the chariot to help Citroen win the championship, further strengthening the Elysee quality label. The final result was the market's enthusiasm. In 2014, the cumulative sales exceeded 100,000. Of course, this is only A microcosm of the legal system in China.
If the competition of the product line is "visible", then the competition of the core technology is "invisible". With the release of the “E-strategyâ€, the legal system has also developed a technical concept similar to Volkswagen T+D, which makes it possible to compete with other joint venture brands on the system. In fact, the French system has always left a "technical conservative" impression in China. For example, when the 6-speed gearbox began to become mainstream, the legal system is still obsessed with the 4-speed gearbox. "E-moving strategy" has introduced a number of turbocharged engine products such as 1.6T and 1.8T. In addition, the platformization strategy can become a "expander" for the rapid expansion of the product line. By carrying different powertrains to achieve the "model" Differentiation" to meet the different needs of different consumer groups.
If the statement represents the front of the "new normal" coin, then the Korean system represents the "reverse" of the coin. The 12% year-on-year growth rate has enabled the Korean system to outperform the market with a year-on-year growth of 9.89%. A distinct performance of the Korean system is that the performance of the SUV market has always been unsatisfactory. In addition to Beijing Hyundai ix25, other major SUV products have experienced different degrees of decline. According to data from the Automobile Industry Association, ix35 last year sold 14.53. 10,000, year-on-year growth of -7.38%, the new Shengda last year sales of 71,400, an increase of -4.05%, Tucson last year sales of 26,100, an increase of -50.45%,
In the SUV market's 36.44% growth rate, the main problem of the Korean system is to miss the opportunity to seize new market opportunities. In the market situation where small SUVs are starting to take off, the Korean system has not launched a small SUV, and the ix25 is obviously "rushing." A late episode, when the US, the autonomous, and the Japanese have rushed to the small SUV, although the sales are good, it is still late. In 2015, an important trend of the Korean Department was similar to that of the legal system. It also began to “double-clutch†and “supercharged†in the powertrain. Hyundai and Kia’s famous maps and K4 will be equipped with 7-speed. Dual clutch and supercharged engine. The refreshing of the powertrain is undoubtedly a long-term drought and a great benefit for the Koreans who are struggling to seek "brand breakout".
From the market point of view, the current German, American, and French departments have been laid out on the powertrain, such as the Volkswagen T+D mentioned above, Shenlong’s “E-strategyâ€, and Ford’s Ford Ecoboost+Power. -Shift powertrain, GM's generation of Ecotec powertrain, if "face" is the product line, "lizi" is the core technology, then in the era of system competition, not only do "face", but also win in "lizi" ".
The rise of new consumption opportunities Second, “new†means the rise of new consumption opportunities, which is caused by the fissile interests of the “micro-growth†era. Under the trend of youthfulness, secondary birth, urbanization and aging, SUV, MPV and coupe are all new consumption hotspots.
The youthfulness has given birth to the boom in the SUV market, and there are two interesting phenomena in the current SUV market. The first phenomenon is "brotherhood" and "family", such as GM's Encore, Angola brothers, Ford's Maverick, Wingbo brothers, Hyundai's ix35, ix25 brothers, and Nissan's hackers, Qijun brothers. Etc. Haval H1, H2, H5, H6, H8, H9 a family.
The second phenomenon is that small SUVs are moving in the direction of “long wheelbaseâ€. At present, the wheelbase of the small SUVs like Fengqi and Binzhi has entered the 2600mm range, and once the small SUV enters the 2600mm wheelbase range, the competitors will change from the previous hatchback, Cross, and A0 cars. It is a traditional A-class model such as Jetta and Santana.
The strength of the SUV is bound to make the car market have to give feedback, the Coupe style of the car is an inevitable trend under the inspiration of youth, sports and fashion. The facts also show that the coupe wind is becoming a worldwide trend, the new S of Mercedes-Benz The Coupe, Audi A8 Coupe, and other models are all on the market. Among the volume product brands, Shanghai Volkswagen Lingdu and the modern entry-level coupe have become the focus of attention. Among the self-owned brands, the launch of Geely Borui, Haval Coupe, MG (Microblogging) GT and other models, shows that the "coupe wind" Dongfeng Zhengjian.
The last consumer hotspot, the MPV market, last year's MPV market grew by 46.79% year-on-year, becoming the king of the "blue ocean". From the perspective of the market as a whole, the MPV market has a high concentration, and TOP4 accounts for 62% of the total sales. In terms of structure, GL8 firmly controls its business status, while Hongguang and Baojun 730 can only reach out to the home users. Another interesting thing is that younger and more sporty promote the “sedanization†of MPV. The most intuitive example is Jade. With the development of new urbanization, consumption upgrades and other macro trends, while MPV continues to emphasize functionality, it is bound to usher in an aesthetic awakening and upgrading.
Under the "new normal" era, opportunities and challenges coexist. It can be said that with system capabilities, products can be accelerated, brands can be better supported, and new consumption opportunities can be seen, which makes it easier to sell products.
Plastic Coated Electric Kettle
Plastic Coated Electric Kettle
The original stainless steel double wall electric kettle. This kettle comes with 100% stainless steel interior. Outside made by plastic for protect your hand in case that the hot stainless steel will scald your hand. No plastic in contact with hot water. The spacious kettle has a volume of 1.8 liters which give ample space to boil tea, coffee or soups in minutes. Lets you boil a huge quantity of liquid at a time and helps save time and electricity.
· Stainless Steel Body With Plastic Outside: Ergonomic in design, the electric kettle has a sturdy handle with smart contours to make your grip a firmer one. The stainless steel finish gives a glossy feel and boasts a rust-free performance. This stainless electric kettle comes with a convenient spout so that liquid can be easily poured from it directly into a container. It avoids any spillage and thus prevents your kitchen from getting messy.
· 360 degree rotational body with separated base: Enjoy the ease and convenience of cord-free serving with this stylish stainless steel kettle. Perfect for placing on the table for gatherings or leaving on the base for worry-free hot water any time of day.
· Automatic shut off when water boils or dry: This overheat safety protection feature of the electric Kettle helps to prevent hazardous accidents. The cordless electric kettle switches off if the water inside the kettle dries up. It also saves on electricity as it uses very less power.
· Lightweight and Portable: Carry your kettle anywhere to enjoy a warm cup of coffee or tea away from your home. Kettle not only looks good but maintains a high standard in terms of durability. Lightweight and its small dimensions snugly fit in your bag. Portable and small in size, this electric kettle makes a perfect travel companion.
· Cool touch Exterior: With out cool-touch design. You`ll be able to touch the outside of the kettle even when it`s boiling. There`s no risk of getting accidentally burnt, so it`s perfect for homes with young children.
Application:
Enjoy your coffee.
Cook egg for morning.
Boil some lemon tea
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Guangzhou Taipeng Electrical Appliances Technology CO., LTD. , https://www.taipengelectric.com