Some time ago, the sales volume of self-owned automobile brands has declined significantly, and has returned to warming in the past two months. Can auto brands have bottomed out? The 18th CPC National Congress proposed to implement innovation-driven development strategy. What will be the development of independent brands in the future? The reporter interviewed Gao Weimin, chief engineer of Beijing Automotive Industry Group, for this purpose.
Reporter: How do you view the current sales of auto brands?
Gao Weimin: The current pattern of the automotive market has undergone great changes. Specifically, it is the sudden growth from the previous market to steady growth. People's car consumption demand has also shifted from "buying a step-by-step tool" to "picking a more suitable model." Coupled with the scarcity of number plate resources in first-tier cities, consumers are more willing to pursue a car with better performance. This change in the “consumed†to “selected†consumer mentality has led to the current unsustainable sales of self-owned brands in the auto market, mainly based on low-price competition.
Reporter: In the face of this change in market structure, how do you think that auto brands should respond?
Gao Weimin: Compared with foreign countries, domestic self-owned brand cars still have many backward areas. This is an objective fact. Although China has developed rapidly, it is still a developing country. The auto industry has not formed a truly independent R&D system and capability. Therefore, in response to rapid market changes, it faces difficulties in technology reserve and R&D capability, which is reflected in the market. It is the lack of star models that can "get eyeballs and earn tickets". The automakers of their own brands must face the current market environment and cannot take the old road of reverse development and use. We must pay more attention to our own accumulation of technology and knowledge. We must rely on the promotion of high technology, high-quality products, and high value-added products and services to win consumers' recognition and compete with foreign brands.
Reporter: Since the beginning of this year, some automobile independent brands have successively sent out joint venture news. There are many doubting voices in this society. What do you think?
Gao Weimin: I think this is not a contradiction. There is still a gap between the independent brands of automobiles and the advanced foreign-funded enterprises. Some self-owned brand companies also have sufficient funds in their hands to purchase some advanced technologies. This is a very normal way of thinking. For example, to make a cotton coat, you don't need to grow cotton first. You can buy cloth directly. Introducing, digesting, absorbing, and re-innovating are only the development methods that companies adopt at different stages of development. There is no difference between good and bad, and high-quality, as long as they are suitable for their own development. Of course, in the process of digestion and absorption, we must cultivate our own innovation capabilities, and we must have accumulated knowledge and accumulated talents.
Before coming to Beiqi, I worked for SAIC for more than a decade. Experienced the entire process of SAIC's own brand automotive development. I think that only if you have accumulated technology, foreign parties will respect you in business negotiations, so that you can understand what foreign intellectual property rights are all about. In essence, intellectual property rights are an important way for developed countries to control developing countries in modern society. “After talking about intellectual property rights, the content of the contract is involved. In the real transaction, the so-called intellectual property right is a vague concept. Some companies also include drawings in intellectual property rights and sell things in separate sets. Since we don’t understand, we have to spend High prices to buy. But we have accumulated technology, bargaining power can be greatly enhanced."
Although Beiqi did not have its own brand, it was late, but the starting point was not low, and it had the advantage of being late. This advantage lies in the ability to absorb other people's experience and make fewer mistakes. The average speed of this development will be faster.
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