At the beginning of the new year of 2012, the Chinese construction machinery industry witnessed the prosperity of domestic brands that have been exported overseas. In fact, in recent years, the construction machinery industry in China has been developing rapidly in the global construction machinery industry. China Construction Machinery Business Network editor learned that China's construction machinery sales and sales both surpass the United States, Japan, Germany ranks first in the world; China's construction machinery self-sufficiency rate from the "fifteen" period of about 70% to improve the current More than 80% of them gradually realize the leap from manufacturing to creation. Including loaders, excavators, truck cranes, road rollers, forklifts, bulldozers, and concrete machinery, a large number of engineering machinery products have leapt to the top in the world, and China has become a truly world-renowned engineering machinery manufacturer.
In recent days, two sets of 180 environmental protection mixing stations have undergone 88 days of installation and commissioning, and they have started in Doha Newport, Qatar. The successful SANY Environmental Mixing Station was successfully exported overseas for the first time.
On January 8, Zoomlion Concrete Machinery Company's first 40-m boom truck was unveiled in Myanmar and officially delivered to customers. The Zhonglian 40m jib pump truck delivered this time is the first 40m jib pump truck sold by China United in Burma and the longest jib pump truck in Burma.
On the evening of January 10th, Shantui Machinery's first export rotary drilling rig, Shante SER22, was shipped to Singapore in Tianjin Xingang.
On January 18, at the dawn of the Chinese Dragon Year, six 1004 "Feng River" 900, "He River" 904, and "Feng River" 1004 four-wheeled tractors traveled to Madagascar with the profound feelings of the Changlin people. It opened the prelude to the export of large-scale wheeled tractors of the “Ruihe River†in 2012 to foreign markets.
China's Accession to WTO Affected China's Engineering Machinery to the World In 2002, China joined the World Trade Organization. The expert analysis pointed out that after China's accession to the WTO, as the advanced technology, management, and capital of developed countries enter the Chinese market, competition in the industry has intensified. Judging from the overall development trend, due to the introduction of advanced foreign resources, China has greatly promoted the innovation of China's engineering machinery product technology, accelerated the adjustment of industrial structure of the construction machinery industry, the adjustment of product structure, and the transformation of enterprise operating mechanisms, further pushing the company to the international level. market. It was in 2002 that Chinese construction machinery companies ushered in the first year of internationalization. Sany Group took the lead in selling its products overseas, creating a precedent for the export of Chinese construction machinery. Immediately afterwards, the Chinese Construction Machinery Corps launched its overseas market. Mass offensive.
According to the editors of China Construction Machinery Business Network, after ten years of China's accession to the WTO, the export method of Chinese construction machinery has shifted from foreign trade companies to self-operated exports; Exports have turned to developed and sub-developed countries; export areas have turned from guerrilla warfare to position warfare; sales patterns have shifted from direct sales to the agency system. At the same time, in the process of developing overseas markets, the quality of product performance has also been continuously improved, intellectual property awareness and independent innovation capability have been continuously strengthened, overseas sales channels and service networks have become increasingly perfect, overseas investment and capital operations have increased, and China’s construction machinery industry as a whole The strategic layout has taken shape.
Strengthen its own strength to sound international strategy horn
"Internationalization is a hard-fought battle. It is the third time that it has started a business." Said Xiang Wenbo, president of Sany Group Co., Ltd.
“At present, Xugong Group is advancing toward the goal of “100 billion yuan, internationalization, and world-class†business goals,†said Wang Min, chairman of XCMG.
“Taking international thinking as a starting point and placing itself under a broader global context, considering the use of world-class brands as benchmarks, Zoomlion is still young.†Zhan Chunxin, Chairman of Zoomlion That is to say.
The powerful Chinese construction machinery will aim at the world and want to make it known to the world and let the world feel the power of Chinese manufacturing.
The driving forces for China's construction machinery industry to “go global†can be summarized as follows: First, integrate high-quality resources; second, in the target market, reduce costs and reduce trade frictions. As far as core resources are concerned, compared with international counterparts, China's construction machinery industry has an advantage in terms of market, scale, production capacity and human resources. China's construction machinery products are inexpensive and the disadvantages are in concept, system, product technology development and enterprise management. At the same time, there is still a big gap compared with the developed countries in the same industry. In developed countries, the integration of quality resources (mainly technical resources, market sales resources, and key supporting resources) is an important content.
The general trend requires the "Made in China"
In June 2011, the total value of the XCMG-Venezuela project was 4.842 billion yuan (equivalent to US$744.6 million), which is the largest single export of construction machinery in China so far.
In October 2011, Xuangong completed the assembly, commissioning and testing of 24 high-powered bulldozers, and was ready to sell to African countries Angola. The total value of the contract was more than RMB 20 million, which was the largest amount of high-end products exported in 2011. Order.
According to the editor of the China Construction Machinery Business Network, even though it is Venezuela’s large-scale security housing construction and infrastructure construction in the African continent, it provides a huge market for the large-scale export of construction machinery in China, but from another perspective, China’s engineering The reliable quality and advanced technology of mechanical products are also the most important factors for winning overseas markets.
Since the economic crisis in 2008, the construction machinery market in Europe and the United States has shown a downward trend, and product sales and market share are gradually catching up or even surpassing that of “Made in Chinaâ€.
In March 2010, CSR signed a contract for the supply of 12 medium-to-white freight-type AC drive electric locomotives with the Belarusian National Railway Federation, which achieved a breakthrough in the “zero†breakthrough in the export of major technical equipment to China’s railways.
In August 2011, XCMG exported Xugong QUY80E (CE) crawler cranes to Western Europe for the first time. The equipment has been successfully shipped to the port of Antwerp in Europe. The successful exportation of XCMG large-scale machinery to Western Europe is enough to prove that the quality of XCMG products, overseas service standards have already qualified for entering the high-end market, giving XCMG local dealers great confidence and marking the XCMG crawler crane products to a new level. Steps.
In December 2011, Taiyuan Heavy Industry successfully held a signing ceremony for the export of four WK-35 large-scale mine excavators from China Aviation Technology International Industry and Trade Co., Ltd. to Russia.
In the list of the world's top 50 construction machinery manufacturers released in 2011, the number of Chinese companies on the list hit a record, breaking 10; among them, 3 companies entered the top 10. Such rapid development momentum has demonstrated to the world the speed of China. It can be said that the large-scale export of Chinese construction machinery is a general trend and the world needs Chinese manufacturing.
National policy measures to encourage exports <br> <br> include: the Ministry of Commerce guidance on the 2010 national foreign investment and economic cooperation work; the integrated use of export tax rebates and other means to support intellectual property rights and brand, complete sets of large, high Additional value and labor-intensive product exports; support key enterprises in the development of key technologies and common technologies; provide services for companies with strength and order in the whole process of receiving orders, performing contracts, after-sales services, and secure payment collection; as an export base, Science and technology innovation bases provide support for platforms such as technology research and development, test and testing, product certification, information service, training, etc.; support enterprises to exhibit in emerging markets, conduct trademark registration and quality certification; support enterprises in developing overseas marketing networks, and launch after-sales services Service outlets; ease the problem of financing difficulties for SMEs in exporting, guide financing guarantee agencies to actively provide financing guarantees for small and medium-sized export enterprises, implement export credit insurance coverage of USD 42.1 billion, and promote the “going out†of large-scale complete sets of equipment.
Lianhaoneigong steady progress overseas fragrance <br> <br> enter 2012, China's construction machinery industry event wedding ever, increasing export items, Trinity merger elephant, Liugong acquisition Poland HSW, construction machinery industry in China to overseas On the big road, striding forward. However, the editor of China Construction Machinery Business Network believes that how to take this bright road to stabilize and take a good step is also a question to be considered by the Chinese construction machinery industry.
Experts suggest that Chinese companies can only improve internal strength, increase the reliability of the use of export products, speed up internationally accepted standard certifications, do a good job in the retrieval of independent intellectual property rights, increase scientific and technological research and development of independent intellectual property projects, and make full use of various means of export trade. And policies, effectively explore the international market, and focus on the development of localized agents, can go further in the export road to go better.
In recent days, two sets of 180 environmental protection mixing stations have undergone 88 days of installation and commissioning, and they have started in Doha Newport, Qatar. The successful SANY Environmental Mixing Station was successfully exported overseas for the first time.
On January 8, Zoomlion Concrete Machinery Company's first 40-m boom truck was unveiled in Myanmar and officially delivered to customers. The Zhonglian 40m jib pump truck delivered this time is the first 40m jib pump truck sold by China United in Burma and the longest jib pump truck in Burma.
On the evening of January 10th, Shantui Machinery's first export rotary drilling rig, Shante SER22, was shipped to Singapore in Tianjin Xingang.
On January 18, at the dawn of the Chinese Dragon Year, six 1004 "Feng River" 900, "He River" 904, and "Feng River" 1004 four-wheeled tractors traveled to Madagascar with the profound feelings of the Changlin people. It opened the prelude to the export of large-scale wheeled tractors of the “Ruihe River†in 2012 to foreign markets.
China's Accession to WTO Affected China's Engineering Machinery to the World In 2002, China joined the World Trade Organization. The expert analysis pointed out that after China's accession to the WTO, as the advanced technology, management, and capital of developed countries enter the Chinese market, competition in the industry has intensified. Judging from the overall development trend, due to the introduction of advanced foreign resources, China has greatly promoted the innovation of China's engineering machinery product technology, accelerated the adjustment of industrial structure of the construction machinery industry, the adjustment of product structure, and the transformation of enterprise operating mechanisms, further pushing the company to the international level. market. It was in 2002 that Chinese construction machinery companies ushered in the first year of internationalization. Sany Group took the lead in selling its products overseas, creating a precedent for the export of Chinese construction machinery. Immediately afterwards, the Chinese Construction Machinery Corps launched its overseas market. Mass offensive.
According to the editors of China Construction Machinery Business Network, after ten years of China's accession to the WTO, the export method of Chinese construction machinery has shifted from foreign trade companies to self-operated exports; Exports have turned to developed and sub-developed countries; export areas have turned from guerrilla warfare to position warfare; sales patterns have shifted from direct sales to the agency system. At the same time, in the process of developing overseas markets, the quality of product performance has also been continuously improved, intellectual property awareness and independent innovation capability have been continuously strengthened, overseas sales channels and service networks have become increasingly perfect, overseas investment and capital operations have increased, and China’s construction machinery industry as a whole The strategic layout has taken shape.
Strengthen its own strength to sound international strategy horn
"Internationalization is a hard-fought battle. It is the third time that it has started a business." Said Xiang Wenbo, president of Sany Group Co., Ltd.
“At present, Xugong Group is advancing toward the goal of “100 billion yuan, internationalization, and world-class†business goals,†said Wang Min, chairman of XCMG.
“Taking international thinking as a starting point and placing itself under a broader global context, considering the use of world-class brands as benchmarks, Zoomlion is still young.†Zhan Chunxin, Chairman of Zoomlion That is to say.
The powerful Chinese construction machinery will aim at the world and want to make it known to the world and let the world feel the power of Chinese manufacturing.
The driving forces for China's construction machinery industry to “go global†can be summarized as follows: First, integrate high-quality resources; second, in the target market, reduce costs and reduce trade frictions. As far as core resources are concerned, compared with international counterparts, China's construction machinery industry has an advantage in terms of market, scale, production capacity and human resources. China's construction machinery products are inexpensive and the disadvantages are in concept, system, product technology development and enterprise management. At the same time, there is still a big gap compared with the developed countries in the same industry. In developed countries, the integration of quality resources (mainly technical resources, market sales resources, and key supporting resources) is an important content.
The general trend requires the "Made in China"
In June 2011, the total value of the XCMG-Venezuela project was 4.842 billion yuan (equivalent to US$744.6 million), which is the largest single export of construction machinery in China so far.
In October 2011, Xuangong completed the assembly, commissioning and testing of 24 high-powered bulldozers, and was ready to sell to African countries Angola. The total value of the contract was more than RMB 20 million, which was the largest amount of high-end products exported in 2011. Order.
According to the editor of the China Construction Machinery Business Network, even though it is Venezuela’s large-scale security housing construction and infrastructure construction in the African continent, it provides a huge market for the large-scale export of construction machinery in China, but from another perspective, China’s engineering The reliable quality and advanced technology of mechanical products are also the most important factors for winning overseas markets.
Since the economic crisis in 2008, the construction machinery market in Europe and the United States has shown a downward trend, and product sales and market share are gradually catching up or even surpassing that of “Made in Chinaâ€.
In March 2010, CSR signed a contract for the supply of 12 medium-to-white freight-type AC drive electric locomotives with the Belarusian National Railway Federation, which achieved a breakthrough in the “zero†breakthrough in the export of major technical equipment to China’s railways.
In August 2011, XCMG exported Xugong QUY80E (CE) crawler cranes to Western Europe for the first time. The equipment has been successfully shipped to the port of Antwerp in Europe. The successful exportation of XCMG large-scale machinery to Western Europe is enough to prove that the quality of XCMG products, overseas service standards have already qualified for entering the high-end market, giving XCMG local dealers great confidence and marking the XCMG crawler crane products to a new level. Steps.
In December 2011, Taiyuan Heavy Industry successfully held a signing ceremony for the export of four WK-35 large-scale mine excavators from China Aviation Technology International Industry and Trade Co., Ltd. to Russia.
In the list of the world's top 50 construction machinery manufacturers released in 2011, the number of Chinese companies on the list hit a record, breaking 10; among them, 3 companies entered the top 10. Such rapid development momentum has demonstrated to the world the speed of China. It can be said that the large-scale export of Chinese construction machinery is a general trend and the world needs Chinese manufacturing.
National policy measures to encourage exports <br> <br> include: the Ministry of Commerce guidance on the 2010 national foreign investment and economic cooperation work; the integrated use of export tax rebates and other means to support intellectual property rights and brand, complete sets of large, high Additional value and labor-intensive product exports; support key enterprises in the development of key technologies and common technologies; provide services for companies with strength and order in the whole process of receiving orders, performing contracts, after-sales services, and secure payment collection; as an export base, Science and technology innovation bases provide support for platforms such as technology research and development, test and testing, product certification, information service, training, etc.; support enterprises to exhibit in emerging markets, conduct trademark registration and quality certification; support enterprises in developing overseas marketing networks, and launch after-sales services Service outlets; ease the problem of financing difficulties for SMEs in exporting, guide financing guarantee agencies to actively provide financing guarantees for small and medium-sized export enterprises, implement export credit insurance coverage of USD 42.1 billion, and promote the “going out†of large-scale complete sets of equipment.
Lianhaoneigong steady progress overseas fragrance <br> <br> enter 2012, China's construction machinery industry event wedding ever, increasing export items, Trinity merger elephant, Liugong acquisition Poland HSW, construction machinery industry in China to overseas On the big road, striding forward. However, the editor of China Construction Machinery Business Network believes that how to take this bright road to stabilize and take a good step is also a question to be considered by the Chinese construction machinery industry.
Experts suggest that Chinese companies can only improve internal strength, increase the reliability of the use of export products, speed up internationally accepted standard certifications, do a good job in the retrieval of independent intellectual property rights, increase scientific and technological research and development of independent intellectual property projects, and make full use of various means of export trade. And policies, effectively explore the international market, and focus on the development of localized agents, can go further in the export road to go better.
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