Some stores in Yazhou City went empty, and the second-tier dealers eliminated large areas by the market. Recently, the auto market has entered a cool and stable period of development. The sales of the major car markets in Beijing have not improved. The Asian Games Village automobile trading market and Xiaogang told reporters that although the sales of new cars are not satisfactory in the 4S stores of mainstream models, they can be compensated through after-sales services. Therefore, there is no real survival crisis. However, dealers of non-mainstream models and secondary distributors of some mainstream models are facing crisis of survival, and some have already withdrawn from the market. Some shops in the Asian city have already gone empty. However, people in the industry believe that the role of these auto agent sites cannot be underestimated. They play a big role in driving car sales for 4S stores. The new model 4S shop day is not good enough According to FAW Car Huari pass car sales service shop after-sales service manager Ma Zhenjiang introduced, the 4S shop on the car repairs to obtain profits higher than the average car maintenance, new cars in the warranty period mostly Belong to the maintenance period, after-sales service profit is low, and after two to three years the car enters the maintenance period, then the service station will make money. At present, Shanghai Volkswagen, FAW-Volkswagen and other listed earlier models, many have entered the maintenance period, so after-sales service has been in a profitable state, and like the Fit, Maxima and some of the new models into the market in the last two years, most of the after-sales service does not make money , 4S shop mainly rely on sales to obtain profits, therefore, most of the new models of 4S shop days are not good. Niu Zhihua, a store manager at Dongfeng Yueda Kia, a 4th shop of Qinhua Yueda, confirmed this statement. He said that because the current after-sales service project is mainly for car maintenance, Maxima has not yet entered the real maintenance period, so now after-sales service is still at a loss. In the interview, many dealers of economy cars reported to reporters that the profits of auto sales are getting lower and lower, and most dealers are maintained through the year-end return profit of manufacturers. For models with less rebate, if the dealers take price cuts, the dealer’s profits will be directly given to consumers, so the price change of such models will be small. Distressed non-mainstream vehicle dealers Liu Xin, who has operated over Huapu Automobile, told reporters: “Since the beginning of this year, the sales of automobiles have been worse than a day. Because of their limited financial strength, and at the time of their own business, the Huapu Automobile Market. The retention rate is also not high, so it is almost impossible to make up for the decline in sales through after-sales services. After two months of ignoring the auto market, I withdrew from the auto sales market in February.†Liu Xin said that the current operation is not mainstream, Automobiles with low brand influence are increasingly difficult to do. Most of the 4S shops that run these models are losing money. Now many 4S stores sell more than a dozen cars per month, plus the profit of such cars is not high, more than ten cars. I am afraid that the rent is not enough, but because the 4S shop's early investment is very large, at least it must be about 10 million, so even if it is temporarily losing money they are difficult to withdraw, the majority of people operating this type of car is in a difficult situation. Mr. Ma, who is now operating SUV, said that since last year's sales of the SUV were very good, he chose to run SUV projects earlier this year. However, the sales situation is very different from his own original idea, and he can't sell a car in half a month. The daily expenditure of more than 2,000 yuan, this situation has continued for 3 months, so now intends to talk with manufacturers about the way of cooperation, if there is no good policy tilt, will consider exiting car sales. 4S shop withdraws from the hypermarket agent point. Currently, most of the auto stores are built around the Fourth Ring Road. Some traffic is not very convenient. To expand the market radius of the stores, most of them are in the Asian Games Village Auto Trade Market and the China United Motor Transaction Market. Large car stores set up their own car sales agents. But now they have to withdraw. Some dealers in the Asian Games Village Automotive Trading Market have made it clear that they will not move to a new site together with the Asian city, and most will withdraw from the auto sales market. In the interview, the reporter found that the current car sales shop has become almost hot, and few people dare to take over the transferred car sales store. Many 4S stores take a wait-and-see attitude. Most of the branches of 4S stores scattered in major automobile stores in Beijing are waiting for the improvement of the auto market. Some of them have been recalled by 4S stores, and some will be disbanded on the spot. Incremental payment shop Cheng Xiangyu The auto market was sluggish in the first half of this year. Among them, the credit crunch of auto consumption was an important factor. It is understood that only a handful of 4S shops in the capital can make instalments and they can pay for installments. The stores have all become fragrant, and 4S stores that cannot pay for installments have lost many customers. A car salesman named Zhang said, "If there is no form of car purchase instalments, I am afraid that we have long closed." Reporter Zhang Chi a variety of models folding car city lark, Pratt, Trailblazers gradually fade out of the market, show The lack of competition in the manufacturer system When people are dazzled by the emergence of a variety of new domestic models, some models are quietly out of our vision. Although the reasons for the dismantling of the various models are different, they often do not have the major factors such as outdated technology, poor marketing, and lack of appeal. To revisit their backsliding, the latecomers of the auto market should have some insights. The Skylark has been unable to fly its wings in the Chinese market. In 2002, it sold less than 2,000 vehicles. In 2003, Skylark sold only 1,296 vehicles in China, far behind Alto and Flyer. This year, Fuji Heavy Industries, which completely lost patience, eventually gave up on Guihang, and Skylark ended the fight with 8 packs in the Chinese market. In fact, the Skylark 276Q engine is produced through the introduction of a full set of technology and production lines in Japan. It has a displacement of 0.544L, a power of 22 kilowatts, a fuel consumption of less than 4 litres per 100 kilometers, and an engine technology that is ahead of other domestic mini-car brands; the price is currently less than 30,000 yuan. It is also attractive to working-level consumers. The loss of Skylark is that Chinese partner Guihang is too weak and lacks a marketing plan for vehicles. Second, the domestic mini-car market at the time of Lark's birth was basically ruled by Alto and Xiali. Less than 0.6L of displacement and Guihang brand are There is no appeal among Chinese consumers, and the inherent disadvantage of keeping the quantity of bicycles keeps the cost of bicycles high, and spare parts supply is difficult to guarantee. Pratt's glorious lay-off Pratt is a low-emission small-sized car produced by Pride Technology, which is a subsidiary of Dongfeng Yueda Korea Kia Motors. Pratt has a good reputation among users, and its market share has once reached about 6%. If there are no more problems after two or three years of sales, the reason why Dongfeng Yueda Kia has adjusted its internal product structure is still decided. Pratt was honorably laid off. In the first five months of the introduction of Maxima, sales volume and sales revenue of Dongfeng Yueda Kia Sales Company increased by 303.38% and 492.07%, respectively. Plett's exit is also a matter of course. Trailblazers halted production in full. In 2003, with the influx of many competing models, the weaknesses of the Trailblazer's appearance and interior trim were completely exposed. In June 2003, the Chinese Trailblazers cut their prices across the board, with a maximum drop of 60,000 yuan. However, they failed to fundamentally reverse the trend. In April of this year, Shanghai General Motors announced that Jinbei GM has now completely shut down production and entered the adjustment phase. Shanghai GM has ensured that the Chevrolet Trailblazers have sold after-sales service models. As for whether it will resume production in the future, it is still not known. Beijing News reporter Zhang Qi
Non-mainstream vehicle dealer crisis
Some stores in Yazhou City went empty, and the second-tier dealers eliminated large areas by the market. Recently, the auto market has entered a cool and stable period of development. The sales of the major car markets in Beijing have not improved. The Asian Games Village automobile trading market and Xiaogang told reporters that although the sales of new cars are not satisfactory in the 4S stores of mainstream models, they can be compensated through after-sales services. Therefore, there is no real survival crisis. However, dealers of non-mainstream models and secondary distributors of some mainstream models are facing crisis of survival, and some have already withdrawn from the market. Some shops in the Asian city have already gone empty. However, people in the industry believe that the role of these auto agent sites cannot be underestimated. They play a big role in driving car sales for 4S stores. The new model 4S shop day is not good enough According to FAW Car Huari pass car sales service shop after-sales service manager Ma Zhenjiang introduced, the 4S shop on the car repairs to obtain profits higher than the average car maintenance, new cars in the warranty period mostly Belong to the maintenance period, after-sales service profit is low, and after two to three years the car enters the maintenance period, then the service station will make money. At present, Shanghai Volkswagen, FAW-Volkswagen and other listed earlier models, many have entered the maintenance period, so after-sales service has been in a profitable state, and like the Fit, Maxima and some of the new models into the market in the last two years, most of the after-sales service does not make money , 4S shop mainly rely on sales to obtain profits, therefore, most of the new models of 4S shop days are not good. Niu Zhihua, a store manager at Dongfeng Yueda Kia, a 4th shop of Qinhua Yueda, confirmed this statement. He said that because the current after-sales service project is mainly for car maintenance, Maxima has not yet entered the real maintenance period, so now after-sales service is still at a loss. In the interview, many dealers of economy cars reported to reporters that the profits of auto sales are getting lower and lower, and most dealers are maintained through the year-end return profit of manufacturers. For models with less rebate, if the dealers take price cuts, the dealer’s profits will be directly given to consumers, so the price change of such models will be small. Distressed non-mainstream vehicle dealers Liu Xin, who has operated over Huapu Automobile, told reporters: “Since the beginning of this year, the sales of automobiles have been worse than a day. Because of their limited financial strength, and at the time of their own business, the Huapu Automobile Market. The retention rate is also not high, so it is almost impossible to make up for the decline in sales through after-sales services. After two months of ignoring the auto market, I withdrew from the auto sales market in February.†Liu Xin said that the current operation is not mainstream, Automobiles with low brand influence are increasingly difficult to do. Most of the 4S shops that run these models are losing money. Now many 4S stores sell more than a dozen cars per month, plus the profit of such cars is not high, more than ten cars. I am afraid that the rent is not enough, but because the 4S shop's early investment is very large, at least it must be about 10 million, so even if it is temporarily losing money they are difficult to withdraw, the majority of people operating this type of car is in a difficult situation. Mr. Ma, who is now operating SUV, said that since last year's sales of the SUV were very good, he chose to run SUV projects earlier this year. However, the sales situation is very different from his own original idea, and he can't sell a car in half a month. The daily expenditure of more than 2,000 yuan, this situation has continued for 3 months, so now intends to talk with manufacturers about the way of cooperation, if there is no good policy tilt, will consider exiting car sales. 4S shop withdraws from the hypermarket agent point. Currently, most of the auto stores are built around the Fourth Ring Road. Some traffic is not very convenient. To expand the market radius of the stores, most of them are in the Asian Games Village Auto Trade Market and the China United Motor Transaction Market. Large car stores set up their own car sales agents. But now they have to withdraw. Some dealers in the Asian Games Village Automotive Trading Market have made it clear that they will not move to a new site together with the Asian city, and most will withdraw from the auto sales market. In the interview, the reporter found that the current car sales shop has become almost hot, and few people dare to take over the transferred car sales store. Many 4S stores take a wait-and-see attitude. Most of the branches of 4S stores scattered in major automobile stores in Beijing are waiting for the improvement of the auto market. Some of them have been recalled by 4S stores, and some will be disbanded on the spot. Incremental payment shop Cheng Xiangyu The auto market was sluggish in the first half of this year. Among them, the credit crunch of auto consumption was an important factor. It is understood that only a handful of 4S shops in the capital can make instalments and they can pay for installments. The stores have all become fragrant, and 4S stores that cannot pay for installments have lost many customers. A car salesman named Zhang said, "If there is no form of car purchase instalments, I am afraid that we have long closed." Reporter Zhang Chi a variety of models folding car city lark, Pratt, Trailblazers gradually fade out of the market, show The lack of competition in the manufacturer system When people are dazzled by the emergence of a variety of new domestic models, some models are quietly out of our vision. Although the reasons for the dismantling of the various models are different, they often do not have the major factors such as outdated technology, poor marketing, and lack of appeal. To revisit their backsliding, the latecomers of the auto market should have some insights. The Skylark has been unable to fly its wings in the Chinese market. In 2002, it sold less than 2,000 vehicles. In 2003, Skylark sold only 1,296 vehicles in China, far behind Alto and Flyer. This year, Fuji Heavy Industries, which completely lost patience, eventually gave up on Guihang, and Skylark ended the fight with 8 packs in the Chinese market. In fact, the Skylark 276Q engine is produced through the introduction of a full set of technology and production lines in Japan. It has a displacement of 0.544L, a power of 22 kilowatts, a fuel consumption of less than 4 litres per 100 kilometers, and an engine technology that is ahead of other domestic mini-car brands; the price is currently less than 30,000 yuan. It is also attractive to working-level consumers. The loss of Skylark is that Chinese partner Guihang is too weak and lacks a marketing plan for vehicles. Second, the domestic mini-car market at the time of Lark's birth was basically ruled by Alto and Xiali. Less than 0.6L of displacement and Guihang brand are There is no appeal among Chinese consumers, and the inherent disadvantage of keeping the quantity of bicycles keeps the cost of bicycles high, and spare parts supply is difficult to guarantee. Pratt's glorious lay-off Pratt is a low-emission small-sized car produced by Pride Technology, which is a subsidiary of Dongfeng Yueda Korea Kia Motors. Pratt has a good reputation among users, and its market share has once reached about 6%. If there are no more problems after two or three years of sales, the reason why Dongfeng Yueda Kia has adjusted its internal product structure is still decided. Pratt was honorably laid off. In the first five months of the introduction of Maxima, sales volume and sales revenue of Dongfeng Yueda Kia Sales Company increased by 303.38% and 492.07%, respectively. Plett's exit is also a matter of course. Trailblazers halted production in full. In 2003, with the influx of many competing models, the weaknesses of the Trailblazer's appearance and interior trim were completely exposed. In June 2003, the Chinese Trailblazers cut their prices across the board, with a maximum drop of 60,000 yuan. However, they failed to fundamentally reverse the trend. In April of this year, Shanghai General Motors announced that Jinbei GM has now completely shut down production and entered the adjustment phase. Shanghai GM has ensured that the Chevrolet Trailblazers have sold after-sales service models. As for whether it will resume production in the future, it is still not known. Beijing News reporter Zhang Qi