[Core Tips] It has been assumed that if Princess Diana of England were replaced by Volvo in the year, it might not happen. In the eyes of consumers, Volvo has long been branded a strong "security" mark. So why did the brand new Volvo S40 T5 continue to write Volvo brand myths in the new generation of middle class consumer market in China? Volvo S40 T5, luxury car market this year's final fragrant float? On November 23, although Beijing was chilly, the debut of the new Volvo S40 T5 continued to heat up with the Guangdong auto show. According to the latest data from the China Passenger Car Information Association, sales in October were negatively up 9% year-on-year. However, sales of premium cars reached 5,329 units from 4,829 units in September, a year-on-year increase of 10.4%. Just after participating in the Guangzhou Auto Show, Ford Motor Co., China's chief automotive group president and president of Volvo Car Corporation in China Wang Rongxiang came to Sanya, unveiled the next year the official listing of the new Volvo S40 T5 mystery. Wang Rongji optimistically revealed Volvo’s sales in the first half of this year: Volvo Cars sold 230,000 vehicles and its sales volume increased by 11% over the same period of last year. The main reason for the increase in sales volume is that the sales of the two new models, the S40 and V50, have soared since their inception, while the XC90 SUVs sold in the United States continue to maintain growth, compared with the same period of last year. The growth rate is almost 50%. The average growth rate in Europe as a whole has reached 15%. To celebrate Volvo’s success on a global scale. On September 22, Volvo Cars also held a party called "Made in Sweden" in the heart of Paris on the Champs-Elysees. Three months later, when the Champagne Feast of the celebration party drifted through the wind, the new Volvo S40 T5 debuted in China. Ford's highlight of Scandinavian style? The new Volvo S40 sedan is a new model redesigned on the previous generation S40 platform, but has undergone a fundamental change in appearance and interior. The Volvo S40 T5 is equipped with a 2.5-liter petrol turbocharged engine that provides powerful torque at low speeds. 0-100 km/h only takes 7.2 seconds. The T5 engine has a maximum power of 220 horsepower at a speed of up to 5,000 rpm and a torque of 320 Nm at 1500-4800 rpm. The T5 engine has a power rating of 88 horsepower per liter. The acceleration time of zero to 100 km/h takes only 7.2 seconds, and the maximum speed is limited to 235 kilometers per hour. It is also the first time in its class to use a horizontally-mounted in-line engine mounting mode. The reduction in engine size also helps to increase the impact resistance of the car. The interior design of the new S40 sedan has undergone tremendous changes. In a limited interior space, the image of a large luxury car is maximally reflected. What shines is a stand-alone center console that incorporates the minimalist design of Scandinavian furniture. The entire interior space is simple and spacious. Although the Volvo sedan is a brand owned by the Ford Chief Automotive Group, it does not have the North American market characteristics of Ford's broad and domineering, and it is filled with simple and strong Scandinavian style everywhere. The new Volvo S40 T5 is a compact luxury car that combines almost all of the most outstanding safety and technical achievements of Volvo cars that have always been known for safety. It has the same level of security as the flagship series S80. As Mr. Hans Ossen, President and CEO of Volvo Motors stated: “Our goal is to make the new S40 sedan the safest of its kind, and to provide our large cars in a more limited space. Same level of safety." S40 T5 - Rainy Road Runs Forever Under Boao's Coconut Grove, the 4th sea breeze was rolling around the shore with a huge wave. The new S40 T5 had a headlight and slanted to the shore. There was a feeling of being immobile and I hurriedly took down the shutter. From Boao in Hainan to the boundary ridge, the road was rainy and rainy, and our car ran through the rain at a speed of 240km/h. The S40 T5 encountered rare weather to test its excellent smooth safety performance. Shen Xiaoyu, who was driving the Financial Times, had a driving experience of more than 30 years. I ridicule him as a "light rain driving through heavy rain." From Boao to 195 km from the Sanya Tianyu Hotel, it took only one hour and 20 minutes. We first arrived at the hotel and suddenly understood the feeling of Xinma Youyi and Tianma. When I told this feeling of Thomas Borg At the time, he excitedly took my hand. Thomas Borg, deputy director of the Volvo Car Safety Center, said that it took us 7 years to build this new S40 T5, treating him like treating my child. It is unbelievable to make a car every tens of seconds when a car is built for seven years, but after listening to Mr. Thomas's introduction, the answer is easy to understand. Is Volvo's core value safe? The new S40 T5 was born in the Volvo Vehicle Safety Test Center, known for its safety performance. The center was established in Sweden by Volvo Car Corporation investing 650 million Swedish kronor. Thomas Borg said: The security study of the S40 T5 was based on the sampling of 30,000 different accident data at the Automobile Safety Center and the study of 50,000 data objects. After each accident, they must rush to the scene to talk to the responsible police and the doctors of the ambulance, including the injured, after a "traffic accident research, product research, product development, prototype production, laboratory testing, production, transportation After the cycle of the “Study of accidents†was officially put on the market, the new S40 T5 was made for 7 years. Volvo's core value is positioned as "safe." And because of the recognition of the core value, consumers also have a wonderful association with the brand and have loyalty to the brand. Volvo's "a little bit more" than the safety of other famous cars has created Volvo's unique personal advantages. People refer to "the safest car". The first thing that comes to mind is always Volvo. This means that Volvo becomes 2000. The main reason for the largest and most respected luxury brand in the United States. Next year, the S40 T5 will be launched in the Chinese market. Once again, it will mark the "safe" brand mark in the minds of consumers. It will benefit not only the Volvo brand but also all brands from the Ford Chief Automotive Group (acquired by Volvo and UK). After Land Rover, Ford set up a branch chief auto group to manage its Volvo, Jaguar and Land Rover brands. Wang Rongxiang said: A dealer represents three brands, of which Land Rover and Jaguar can use Volvo's advantages and can enter China in a shorter time. This is our development strategy. The new S40 T5 will attract the domestic emerging middle class consumer market with the most secure compact luxury car selling point. They are young, have strength, do not like to show publicity, and pay attention to the inside. All these coincide with the S40 T5. Is classic service a Volvo brand support? Wu Yingqiu, deputy editor-in-chief of China Automotive News, said: Buying a car is not just about looking at a car price. This is well recognized today. He depends on your service and the cost of using your future parts. If you simply buy pure imported cars, the supply of spare parts may be much higher in cost than the locally manufactured cars. In the future, there will be no such thing as saying that the price of imported cars will directly put the price of domestic cars on the market. This will not happen. In terms of services, the Ford Chief Automotive Group has taken a smart approach: Drive the development of other brands through the Volvo brand. Jaguar, Land Rover and Volvo belong to the same group under the Ford Chief Automotive Group. Previously, Volvo has established more than 30 1S, 2S and 3S sales centers, and its sales network has spread all over the country. Ford’s chief auto group uses Volvo’s existing network to drive the sales of Jaguar and Land Rover – that is, the service system is unified and sales are separated. Wang Rongxiang said: There are three small exhibition halls in Volvo's dealership store. Each design hall is designed according to different brands. Volvo is a bit simpler. Jaguar is British and aristocratic. Land Rover is a cross-country, young feeling. In Shenzhen, Dalian and Beijing, it can be seen that there is a separate exhibition hall and the following service is the same. This management is a group of people. Last year, Volvo set up Asia's largest spare parts center in Shenzhen and Guangdong, China Automobile Nanhua VOLVO (Guo Fu) Guangzhou car store and Shenzhen Zhongqi South Car Maintenance Co., Ltd. With Volvo's authorization, standard exhibition halls are set up according to the unified modern international standards of Volvo Cars' global stores. Shenzhen SAIC Automotive Maintenance Co., Ltd. is also a customer service center in South China, North China and Southwest China. It not only provides pre-sales and after-sales services for customers in Shenzhen, but also provides technical support for service outlets outside Shenzhen. Technical training, parts supply base. A common understanding among industry insiders is that the sales channels are almost the last remaining card in the hands of Chinese companies. Through S40 T5 integration of resources, control of their own channel sales will undoubtedly allow Volvo Cars and Ford Chief Automotive Group to grasp the future of their own life, Volvo brand safety elements will certainly be radiated to other Ford brands. Having mastered the channels and taking advantage of the brand, Volvo's new luxury cars have taken the lead in China. The new Volvo S40 T5 chose to enter China when the Chinese auto market suffered a cold spell. After having channels and brands, sales were not an important issue. The new Volvo S40 T5 in the next year's domestic luxury car consumer market, how to continue to write Volvo brand myth? We will wait and see. ("Xinhua Daily Telecommunication - Automobile Weekly", Zhu Hong / Xu Zhou)
Volvo S40 T5: How to Write Brand Myths in the Domestic Market
[Core Tips] It has been assumed that if Princess Diana of England were replaced by Volvo in the year, it might not happen. In the eyes of consumers, Volvo has long been branded a strong "security" mark. So why did the brand new Volvo S40 T5 continue to write Volvo brand myths in the new generation of middle class consumer market in China? Volvo S40 T5, luxury car market this year's final fragrant float? On November 23, although Beijing was chilly, the debut of the new Volvo S40 T5 continued to heat up with the Guangdong auto show. According to the latest data from the China Passenger Car Information Association, sales in October were negatively up 9% year-on-year. However, sales of premium cars reached 5,329 units from 4,829 units in September, a year-on-year increase of 10.4%. Just after participating in the Guangzhou Auto Show, Ford Motor Co., China's chief automotive group president and president of Volvo Car Corporation in China Wang Rongxiang came to Sanya, unveiled the next year the official listing of the new Volvo S40 T5 mystery. Wang Rongji optimistically revealed Volvo’s sales in the first half of this year: Volvo Cars sold 230,000 vehicles and its sales volume increased by 11% over the same period of last year. The main reason for the increase in sales volume is that the sales of the two new models, the S40 and V50, have soared since their inception, while the XC90 SUVs sold in the United States continue to maintain growth, compared with the same period of last year. The growth rate is almost 50%. The average growth rate in Europe as a whole has reached 15%. To celebrate Volvo’s success on a global scale. On September 22, Volvo Cars also held a party called "Made in Sweden" in the heart of Paris on the Champs-Elysees. Three months later, when the Champagne Feast of the celebration party drifted through the wind, the new Volvo S40 T5 debuted in China. Ford's highlight of Scandinavian style? The new Volvo S40 sedan is a new model redesigned on the previous generation S40 platform, but has undergone a fundamental change in appearance and interior. The Volvo S40 T5 is equipped with a 2.5-liter petrol turbocharged engine that provides powerful torque at low speeds. 0-100 km/h only takes 7.2 seconds. The T5 engine has a maximum power of 220 horsepower at a speed of up to 5,000 rpm and a torque of 320 Nm at 1500-4800 rpm. The T5 engine has a power rating of 88 horsepower per liter. The acceleration time of zero to 100 km/h takes only 7.2 seconds, and the maximum speed is limited to 235 kilometers per hour. It is also the first time in its class to use a horizontally-mounted in-line engine mounting mode. The reduction in engine size also helps to increase the impact resistance of the car. The interior design of the new S40 sedan has undergone tremendous changes. In a limited interior space, the image of a large luxury car is maximally reflected. What shines is a stand-alone center console that incorporates the minimalist design of Scandinavian furniture. The entire interior space is simple and spacious. Although the Volvo sedan is a brand owned by the Ford Chief Automotive Group, it does not have the North American market characteristics of Ford's broad and domineering, and it is filled with simple and strong Scandinavian style everywhere. The new Volvo S40 T5 is a compact luxury car that combines almost all of the most outstanding safety and technical achievements of Volvo cars that have always been known for safety. It has the same level of security as the flagship series S80. As Mr. Hans Ossen, President and CEO of Volvo Motors stated: “Our goal is to make the new S40 sedan the safest of its kind, and to provide our large cars in a more limited space. Same level of safety." S40 T5 - Rainy Road Runs Forever Under Boao's Coconut Grove, the 4th sea breeze was rolling around the shore with a huge wave. The new S40 T5 had a headlight and slanted to the shore. There was a feeling of being immobile and I hurriedly took down the shutter. From Boao in Hainan to the boundary ridge, the road was rainy and rainy, and our car ran through the rain at a speed of 240km/h. The S40 T5 encountered rare weather to test its excellent smooth safety performance. Shen Xiaoyu, who was driving the Financial Times, had a driving experience of more than 30 years. I ridicule him as a "light rain driving through heavy rain." From Boao to 195 km from the Sanya Tianyu Hotel, it took only one hour and 20 minutes. We first arrived at the hotel and suddenly understood the feeling of Xinma Youyi and Tianma. When I told this feeling of Thomas Borg At the time, he excitedly took my hand. Thomas Borg, deputy director of the Volvo Car Safety Center, said that it took us 7 years to build this new S40 T5, treating him like treating my child. It is unbelievable to make a car every tens of seconds when a car is built for seven years, but after listening to Mr. Thomas's introduction, the answer is easy to understand. Is Volvo's core value safe? The new S40 T5 was born in the Volvo Vehicle Safety Test Center, known for its safety performance. The center was established in Sweden by Volvo Car Corporation investing 650 million Swedish kronor. Thomas Borg said: The security study of the S40 T5 was based on the sampling of 30,000 different accident data at the Automobile Safety Center and the study of 50,000 data objects. After each accident, they must rush to the scene to talk to the responsible police and the doctors of the ambulance, including the injured, after a "traffic accident research, product research, product development, prototype production, laboratory testing, production, transportation After the cycle of the “Study of accidents†was officially put on the market, the new S40 T5 was made for 7 years. Volvo's core value is positioned as "safe." And because of the recognition of the core value, consumers also have a wonderful association with the brand and have loyalty to the brand. Volvo's "a little bit more" than the safety of other famous cars has created Volvo's unique personal advantages. People refer to "the safest car". The first thing that comes to mind is always Volvo. This means that Volvo becomes 2000. The main reason for the largest and most respected luxury brand in the United States. Next year, the S40 T5 will be launched in the Chinese market. Once again, it will mark the "safe" brand mark in the minds of consumers. It will benefit not only the Volvo brand but also all brands from the Ford Chief Automotive Group (acquired by Volvo and UK). After Land Rover, Ford set up a branch chief auto group to manage its Volvo, Jaguar and Land Rover brands. Wang Rongxiang said: A dealer represents three brands, of which Land Rover and Jaguar can use Volvo's advantages and can enter China in a shorter time. This is our development strategy. The new S40 T5 will attract the domestic emerging middle class consumer market with the most secure compact luxury car selling point. They are young, have strength, do not like to show publicity, and pay attention to the inside. All these coincide with the S40 T5. Is classic service a Volvo brand support? Wu Yingqiu, deputy editor-in-chief of China Automotive News, said: Buying a car is not just about looking at a car price. This is well recognized today. He depends on your service and the cost of using your future parts. If you simply buy pure imported cars, the supply of spare parts may be much higher in cost than the locally manufactured cars. In the future, there will be no such thing as saying that the price of imported cars will directly put the price of domestic cars on the market. This will not happen. In terms of services, the Ford Chief Automotive Group has taken a smart approach: Drive the development of other brands through the Volvo brand. Jaguar, Land Rover and Volvo belong to the same group under the Ford Chief Automotive Group. Previously, Volvo has established more than 30 1S, 2S and 3S sales centers, and its sales network has spread all over the country. Ford’s chief auto group uses Volvo’s existing network to drive the sales of Jaguar and Land Rover – that is, the service system is unified and sales are separated. Wang Rongxiang said: There are three small exhibition halls in Volvo's dealership store. Each design hall is designed according to different brands. Volvo is a bit simpler. Jaguar is British and aristocratic. Land Rover is a cross-country, young feeling. In Shenzhen, Dalian and Beijing, it can be seen that there is a separate exhibition hall and the following service is the same. This management is a group of people. Last year, Volvo set up Asia's largest spare parts center in Shenzhen and Guangdong, China Automobile Nanhua VOLVO (Guo Fu) Guangzhou car store and Shenzhen Zhongqi South Car Maintenance Co., Ltd. With Volvo's authorization, standard exhibition halls are set up according to the unified modern international standards of Volvo Cars' global stores. Shenzhen SAIC Automotive Maintenance Co., Ltd. is also a customer service center in South China, North China and Southwest China. It not only provides pre-sales and after-sales services for customers in Shenzhen, but also provides technical support for service outlets outside Shenzhen. Technical training, parts supply base. A common understanding among industry insiders is that the sales channels are almost the last remaining card in the hands of Chinese companies. Through S40 T5 integration of resources, control of their own channel sales will undoubtedly allow Volvo Cars and Ford Chief Automotive Group to grasp the future of their own life, Volvo brand safety elements will certainly be radiated to other Ford brands. Having mastered the channels and taking advantage of the brand, Volvo's new luxury cars have taken the lead in China. The new Volvo S40 T5 chose to enter China when the Chinese auto market suffered a cold spell. After having channels and brands, sales were not an important issue. The new Volvo S40 T5 in the next year's domestic luxury car consumer market, how to continue to write Volvo brand myth? We will wait and see. ("Xinhua Daily Telecommunication - Automobile Weekly", Zhu Hong / Xu Zhou)