China's ceiling industry has developed to this day and has begun to face the challenge of transformation and upgrading. Whether ceiling enterprises can work hard to improve the quality and efficiency of economic growth and accelerate the fundamental transformation of development methods depends to a large extent on independent innovation. The ceiling industry has also brought innovation to a high level, always committed to product innovation, and constantly showing the latest results to the society.
Product functions need to be returned to practical With the gradual stabilization and improvement of ceiling production technology, various concepts of ceilings began to emerge in the market. Many of the leading products in the concept make consumers dazzled, but whether the performance of the product is advertised is so magical, because these products have not experienced the test of the market, so there is no evidence.
To treat these near-perfect products, the consumer's vision has not been easily attracted, but to understand the rational psychological and objective analysis of products. From this point of view, the overwhelming function of publicity does not have the real experience of the consumer, from the product point of view, still need to return to practicality.
The functional concept must stand up to the test. The ceiling product is a durable consumer product. The most important thing consumers should pay attention to when purchasing is the product's practicality, including the comfort, durability and service life of the product.
Therefore, in the actual use of ceiling products, true functionality is the most tested element. The concept products are rampant, and they are catching some fresh and eye-catching topics, either environmentally friendly or high-tech. As to whether these performances really exist or are really as propaganda-like, with the idea that consumers are gradually maturing in the commercial society, I believe that everyone will have a standard of measurement. Ceiling products need to sell, the selling point is not attractive, but excessive publicity and packaging are too late.
When the ceiling enterprise conducts product development and brand promotion, it must also firmly grasp this principle, put the functional concept into practice, and let the consumer experience the real benefits, in order to truly stand firmly in the market rapids.
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