Xu Heyi: Beiqi shut down its own fuel vehicle in Beijing at the end of July


On July 20th, BAIC Group held a press conference in Beijing to re-elect the 2018 Fortune Global 500. After the conference, Xu Heyi, Chairman of BAIC Group, Zhang Xiyong, General Manager of BAIC Group, Zheng Gang, General Manager of Beiqi New Energy, etc. The senior level communicated with the attending media. Xu Heyi also shared a lot of dry goods. Among them, he mentioned that “Before July 31, BAIC’s own brand completely stopped the production of traditional fuel vehicles in Beijing”.

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Xu Heyi said: "Beiqi's road to independent innovation is to use advantages and characteristics to do it, rather than taking shortcomings. The advantage of BAIC is new energy. In the first half of this year, our new energy sales reached more than 59,000. The sales volume is only slightly less than the second and third place. We are to be independent. BAIC is to look at Beiqi New Energy.” For this reason, before July 31, BAIC’s own brand will stop fuel vehicles in Beijing. Production, fuel trucks will be completely suspended in Beijing in 2020, and fuel vehicles will be completely shut down in the country in 2025.

In fact, with the improvement of Beijing's manufacturing threshold and BAIC's own strategic adjustment, BAIC Group has been optimizing the industrial chain structure and compressing the built capacity in Beijing. We also reported that BAIC has converted the production of Beijing Shunyi production base. Beijing Benz, and will arrange the production of Zhubao to Zhuzhou and Guangzhou bases. The Huairou factory and construction machinery factory of Beiqi Futian will also be relocated. It is reported that the total investment of Beijing Benz strategic restructuring project is 11.939 billion yuan, which will upgrade the original production capacity of Beijing Branch of Beijing Automotive to Beijing Benz high-end new energy vehicle production base.

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At present, BAIC's own brands include Beijing BJ series, Suibao, Beiqi New Energy, Weiwang, Changhe, Magic Speed, etc., but most of them are positioned in the low-end market, and their competitiveness and product premium capacity are still insufficient. Losing money for years, the profit mainly depends on joint venture brands such as Beijing Benz. In 2017, the sales volume of the Suibao series was 86,000 units, a decrease of 57.2% year-on-year; Beiqi Weiwang, which entered the passenger vehicle field from Wei Ke, also reorganized its assets with Beiqi Changhe; while Beiqi Yinxiang also reported difficulties in funding and stopped work. wait for news.

On December 9 last year, Xu Heyi publicly announced the timetable for BAIC Group to “stop selling traditional fuel vehicles” and planned to stop the sales of its own branded traditional fuel passenger vehicles in Beijing by 2020. At present, BAIC Group This goal was further clarified, and the “discontinuation of self-owned brand fuel vehicles in Beijing” was first put on the agenda.

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In addition, Xu Heyi also emphasized the following "small goals": First, Beiqi New Energy will be listed in the third quarter of this year, which will be the first share of China's new energy; Second, BAIC Group plans to enter the world by 2020. Forcibly, the ranking is at least 24 higher than the current ranking. Third, after signing a cooperation with Magna, Beiqi will start production of the ARCFOX high-end brand ARCFOX. It is reported that this model is the key layout for BAIC New Energy to seek high-end, mainly targeting the consumer market of 200,000-400,000, and will launch the first mid-to-high-end products for the public in the next one to one and a half years.



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