Wu Jing, who works at the emerging service station on the Guangxi-Guilui Expressway, feels strange. She sees hundreds of special-purpose transport vehicles loaded with mini-vehicles rushing past on the highway every day: “Not to say that the financial crisis has caused the Chinese auto industry to suffer†"Warm winter's? How does the mini-car sold from Liuzhou unabated?"
Wu Jing did not know that, in the shadow of the financial crisis, the growth rate of the Chinese auto industry fell sharply, but the mini-vehicle was a unique show, and its production and sales volume “feared against the wind†during the “auto market winterâ€. According to statistics of China Mini Vehicle SAIC GM Wuling Co., Ltd., located in Liuzhou, Guangxi, the company’s mini-vehicle production and sales exceeded 650,000 units in 2008, an increase of 17.3% over the previous year, and its market share was close to that. Fifty percent.
“We almost never felt the impact of the financial crisis. Workers in the workshop still need to work overtime and layoffs, and layoffs are unheard of here,†said Han Dehong of SAIC-GM-Wuling. "In November last year at the 4S shop in Tangshan, Hebei, Wuling's mini commercial vehicles sold more than 300 vehicles a day, and the sales staff opened the list and wrote all the acid."
According to analysis by industry insiders, the upside down of China's mini-vehicles is due to multiple reasons. Under the circumstances that the economic environment is in the "winter" situation, consumers consider that energy consumption and environmental protection factors and self-interest considerations lead to a rational return of consumption, while low-price, highly applicable mini-vehicles usher in the "spring" of the market. In addition, with the adjustment of China's consumption tax and the introduction of fuel tax, China's automobile industry policy is further tilting toward the mini-car market. The cost of purchasing small-displacement vehicles by consumers is significantly lower than that of large-displacement vehicles.
The steady growth of the mini-vehicle market has attracted the attention of more and more auto giants. According to the statistics of the China Association of Automobile Manufacturers, China’s three major auto groups have exerted themselves to launch new models to seize the market share of mini-vehicles. SAIC-GM-Wuling, which has the largest sales volume in China's mini vehicle industry, has also set a target of selling 700,000 vehicles in 2009.
Shen Yang, general manager of SAIC-GM-Wuling, said: “Mini-vehicles have a vast market space in China. The current land transfer policy will divert more rural people from the tertiary industry. The financial crisis has also led to a large number of migrant workers returning to rural areas to work in small cars. As a means of production and 'national car,' is in line with the needs of this part of the consumer groups."
It is reported that from March 1 to December 31 this year, China will arrange RMB 5 billion to dispose of scrapped three-wheeled vehicles and low-speed trucks for peasants, buy light-duty trucks, and purchase less than three liters of displacement. Mini-buses, giving one-time financial subsidies. According to industry analysts, this will further stimulate consumption in the rural market. China's mini-vehicle market will show rapid growth in the next few years.
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