From January to May this year, Dongfeng’s share in the heavy truck market increased by 2%, from 21% to 23%. In the case that Dongfeng has not launched a brand new product platform in the past two years (Dragon hasn’t started to invest in quantity), competition in the market is extremely fierce. Everyone is contending with each other and how Dongfeng can grab the competition from competitors. Take share?
It can be said that Dongfeng's marketing innovation plays an important role in its market development.
Although Dongfeng's many marketing innovations are top secret. However, we still see the “unusual†activities and the pulling effect of the activities on the final sales.
Whether you believe it or not. The reporter believed. curious? Then go with the reporter to the “Playing Dragons†Henan stadium to see it.
　　
Dongfeng Tianlong displayed on the off-site
The most participating semi-finals in the "Dragon Brothers" competition
The name of “Colorful Dragon Brother†is called Dongfeng Tianlong Truck Driver Contest. This activity has many stations throughout the country. You can think of it as a tour of the entire vehicle company. However, with many companies touring exhibitions, companies are themselves “actingâ€. Dongfeng’s game is to make the largest number of users become participants.
Participation, understand? Nowadays, not only "Internet +" emphasizes the sense of participation, but also the sense of participation in the offline. It is the stronger sense of participation that makes this exhibition of Dongfeng unique.
At present, the Dongfeng Tianlong Truck Driver Contest has already reached half of the game. In the sixth half of the semi-finals, it arrived in Zhengzhou, the heart of the Central Plains. 36 Tianlong brothers from Henan Province entered the semi-finals. The 36 “Dragon Brothers†were the elites selected from the preliminaries of all counties and cities in Henan Province. This was also a few semi-final matches in the competition. The biggest one.
Zhengzhou is an important battleground for ancient soldiers. Similarly, all enterprises are very interested in the Henan market. It is not only because Henan Province is one of the provinces with the largest occupation of truck drivers in the country, but also because Zhengzhou has a well-developed logistics industry. Not only is it famous in history, but it is still the largest material distribution center in the central region. Therefore, for the Henan market, Dongfeng is also doing its part.
In the competition, the "Tian Long Ge" master gathered, in the market in Henan, Dongfeng Tianlong was also a "real hero", and still maintained a good performance in the case of sluggishness of the heavy truck market.
Henan is not only a large population, but also a major province for heavy truck sales. It is not surprising that Zhengzhou Railway Station has become one of the most contested races for semi-finalists who have already competed in the semi-finals.
Zhengzhou Station Winners
Dongfeng Tianlong shares increased by 3.6% from January to April in Henan Province
For enterprises, engaging in activities is to win over people's hearts and it is of course for the sake of sales. Therefore, activities that cannot increase sales are not good activities.
"Colorful Sky Dragon Brother" has a large number of participants in Henan, and it is a large scale. How about the sales results?
According to Zhang Bing, head of Dongfeng Commercial Vehicles Henan, told reporters that "In January-April (Henan region), the industry as a whole fell 51%, Tianlong only fell 40%, to achieve sales of 1340 units, share increased by 3.6% qoq" in the overall decline Under the circumstances, Tianlong still maintains a relatively stable sales volume, and even the chain is still on the rise, which of course cannot be separated from the credit of marketing.
It seems that the "Colorful Dragon Brother" is really not a "scenery" on the surface.
At the competition site, according to the Dongfeng Commercial Vehicle's staff, Henan Province is the largest province in which Dongfeng commercial vehicles are sold. The sales volume is equivalent to the sum of several provinces, which can be called a strong market. In 2014, Dongfeng Tianlong's sales in Henan Province occupied the fourth place in the overall ranking of the country. "Henan Province is known as the "Million Large Provinces" of Dongfeng Commercial Vehicles. This title came in 2010," he told reporters. "At the end of December 2010, Dongfeng Commercial Vehicle Co., Ltd. held the 10,000th Delivery Ceremony in Zhengzhou. At this time, the name of "Millions of provinces" rang."
According to Zhang Bing, "First, after years of accumulation, the network of Dongfeng Commercial Vehicles is also undergoing a transformation, transforming the original single sales into sales services, tying off the entire value chain coverage, fully satisfying the needs of users, and The improvement of customer awareness has also helped Dongfeng Tianlong to increase its share.†For this year, Dongfeng even used this competition to once again unite the heavy truck users around Dongfeng.
At the scene of the driver contest, the "Dragon Brothers" from Henan Province's Wuyi Gaoqiang have all told reporters that they have identified Dongfeng Tianlong's strength. "In the domestic cars, they will recognize Dongfeng Tianlong."
"Dragon, China!" More than one driver in the scene evaluated Tianlong.
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