On May 20th, 2015, Michelin , the global leader in tire technology, and the International Automobile Federation (FIA) officially launched the "Rules on the ten road safety rules" in China, aiming to raise public awareness of road safety. Reduce the occurrence of road traffic accidents. On the same day, Michelin unveiled the results of its road safety awareness survey for 3,000 citizens in 16 major cities in China, and joined hands with the famous Chinese racer Zhou Yong to hold the theme of "Love and Safety on the Road" in Zhuhai. Safety training camp to teach the public the safety experience and skills of professional drivers.
Mr. Zhang Zhen, Director of Brand and Communication Department of Michelin made a speech
As an important component of the United Nations Decade of Road Safety (2011-2020), the FIA ​​and Michelin signed a cooperation agreement in 2011 and decided to jointly promote the ten rules of road safety on a global scale. The content includes safety belts, no driving, no fatigue driving, compliance with speed limits, use of helmets and child safety seats, driving without a mobile phone, regular inspection of tires , civilized courtesy, and other safety details that are easily overlooked in driving. Should pay attention to and practice the precautions. Since 2012, the partners have successively promoted in the United States, Brazil, Poland, Romania and other European and American countries. This year, the FIA ​​officially appointed F1 racing world champion Louis Hamilton as the global promotion ambassador for the golden rule.
Famous racer Mr. Zhou Yong shared safety driving experience in 2015 Michelin Safety Camp
“Safety is one of the core symbols of the Michelin brand, and is also a point of concern for all Michelin consumers. Safety as a Michelin gene is reflected in every aspect of Michelin products, services, production, and research and development.†Michelin (China) Investment Limited Mr. Wan Nengyi, president of the company, stated that “As a corporate citizen rooted in China, Michelin has an unshirkable responsibility to contribute to the construction of China’s road traffic environment. We are very pleased to join hands with the FIA ​​to bring the ten rules of road safety to China. We hope to improve the road safety environment in China through the joint efforts of everyone."
When the ten golden rules were formally introduced into China, in order to better explore the points of contact between China’s actual traffic safety conditions and the golden rule and understand the public’s personal experience in traffic safety issues, Michelin also commissioned Xinhua, a leading research organization in China, to North China, Shanghai, Guangzhou, Shenzhen, Hangzhou, Ningbo and other domestic 16 cities have carried out road traffic safety awareness surveys on 3,000 drivers, occupants, and pedestrians. The main survey findings include:
1. Drink driving, fatigue driving, speeding, driving a mobile phone and changing lanes are the top five dangerous driving positions;
2. Pedestrians are arbitrarily crossing roads, vehicles are turning their heads at random, throwing sundries out of the car window, overspraying high beam lights, and puncturing tires are the security risks that drivers are most afraid of.
3. The actions of parking, throwing debris, whistle whistle, and garrison are the main types of uncivilized driving thought by drivers; no slowdown through intersections or accumulating roads, and non-motorized vehicles and pedestrians robbing are the main reasons that non-motorists think. Uncivilized driving;
4. Nearly 80% of passengers believe that the use of mobile phones while drivers are driving is the biggest security risk, while over 60% of drivers recognize themselves as “drivers bowing their headsâ€, often or occasionally having to drive while talking, sending WeChat, etc.;
5,73% of respondents did not take the initiative to wear seatbelts when they were in the co-pilot position, and 21% thought that the rear-seat passengers did not need to wear seatbelts;
6. Two-thirds of motorists ignore tire pressure and tire condition checks. They can only check once in six months or one year. The situation in first-tier cities is even more worrying.
7. The ratio of vehicles equipped with child safety seats is seriously insufficient. Only 30% of the respondents provided safety seats for their children.
At the Michelin Safety Training Camp held in Zhuhai, Zhou Yong, a race car driver who has been involved in motor sports for 23 years, shared his safety experience with his fellow Chinese motorcyclists during his racing career and his knowledge of these findings. He said: "The Michelin research findings are justifications for promoting the ten-point golden rule of road safety in China. No matter if it is on the track or in daily driving, it should put respect for life first. FIA In fact, all competitions have strict regulations on speed limits. In daily driving, they should follow the basic safety rules and be civilized and courteous.â€
A group of thought-provoking safety data was also shared at the training camp: If not wearing a seatbelt, driving at 19 km/h could cause danger to life; rear passengers wearing seat belts can also reduce the risk of 25% to 75%; The chance of accidents happening while using a mobile phone is increased by 5 times; the risk of accidental driving due to fatigue driving is 8 times that of a normal situation; if a helmet is worn when riding a bicycle, the fatality rate when an accident occurs can be reduced by 40%; The penetration of low child seats is more than 90% in developed countries, and the use of a child restraint system can reduce the mortality rate of children aged 1-7 years by 50%-70%.
In addition to offline safety training camp activities, Michelin will also use social media platforms to launch a series of online activities to enhance public awareness of road safety in a lively and interesting way. At the same time, on May 20th, Michelin also posted the “love on the road†postcard campaign on the official Weibo and Wechat websites to encourage consumers to send unique care messages from the perspective of caring for lovers on the road.
Since entering China 26 years ago, Michelin has brought advanced international products, technologies, services, and road safety management experience to China, and has cooperated with many departments including public security, education, transportation, research, and media in China, and has been in the country for more than ten consecutive years. Major cities have carried out various kinds of road safety public education to promote the continuous development of China’s road safety business.
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