Zhejiang New Territories Pump Co., Ltd. ----- Xu Mintian

In 1987, Xu Mintian’s father, Xu Shanfu, partnered with a person to open a screw pump plant. Because the farmers’ concept was rather obsolete at that time, no one was interested in the product, and it suddenly lost more than 300,000 yuan. In 1991, Xu Mintian and his father formed the “Father and Son Corps” to establish the New Territories Water Pump Factory in Wenling County. Since then, the father and son have been involved in the countryside in China, and the villagers have been door-to-door sales and installation. When they pumped clear water to the mountains with a water pump in a remote mountainous area in Hebei, the “New Territories” began to truly enter the heart of the peasant brothers. Now, Zhejiang New Territories Pump Co., Ltd. is a joint-stock company that covers an area of ​​more than 50,000 square meters, employs more than 700 people, and produces more than 600,000 pumps each year. The “New Territories” trademark was named “Zhejiang Famous Brand” and the “New Territories” product was named “Zhejiang Famous Brand Product” and “National Mianjian Product”. "New Territories" is firmly sitting on the first spot of China's small water pump. Xu Mintian said that his two magic weapons are brand and quality. The New Territories Pump Co., Ltd. had long been engaged in the production of the Shanghai People's Pump Factory. In 1998, Xu Mintian realized that it was time for the private enterprise to tear down the “hijab cloth.” The name of the “New Territories” pump industry officially began to ring from that moment. In the meantime, the “New Territories” encountered numerous difficulties, and the company’s internal divisions also generated great differences. Many management’s stated that there was no market for listed production. However, Xu Mintian’s mind was thinking about how to put long lines to catch big fish. He insisted that only serious Going down practically, the gold in the "New Territories" will surely shine. At present, the "New Territories" has more than 300 wholesalers in the country.

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