Do things! Shandong's two major tire companies merged

During hot summer months, people get hot and panic. But with a blaze of rumors, it exploded on the tyres and opened the pot. Recently, some media reported that Shandong Xingyuan Group and Shengtai Group will merge. The two small partners who grew up together in the same county town have grown into the world’s tire capital Guangrao County after 20 years of development and growth. The two large tire manufacturers. What were the reasons for the fact that they were in a good year and triggered merger rumors?
Merging rumors Merging rumors
Chess rivals: grew up in a trench

China Truck Network was informed that Shengtai Group and Xingyuan Group have a deep relationship. Both companies are located in the Xishui Industrial Zone, Guangrao County, Dongying City, Dongying City, which is located in the top 100 counties of the country and Sun Wu’s hometown. It has a long history, developed economy, and convenient transportation. It is an emerging industrial manufacturing base in Shandong Province.

According to the official website, XingYuan Group was founded in 1994 and administers XingYuan Tire Group Co., Ltd., Shandong Province Guangrao County Xingyuan Rubber Co., Ltd., Shandong Broad Tyre Co., Ltd., Shandong Xingyuan New Building Material Co., Ltd., and Shandong Xingyuan New Wall. The four subsidiaries of the company are tire manufacturing as the leading industry, new building materials and new product research and development, diversification of large-scale joint-stock private enterprise groups, more than 5,000 employees, more than 680 engineering and technical personnel, with total assets of 5.8 billion yuan.

Xingyuan Group Xingyuan Group

The Shengtai Group was established in 2002. After years of development, the Group has created an industrial chain focusing on the production of automotive tires and the development of upstream and downstream product clusters. It has become a large-scale enterprise group integrating the production and sales of automobile tires and the research and development of new products. The Group has jurisdiction over Shengtai Group Co., Ltd., Shandong Zhushenghua Rubber Co., Ltd., Shandong Shengtai Rubber Group International Trading Co., Ltd., and Qingdao Xishui International Trade Co., Ltd. More than 4,000 employees, 860 engineering and technical personnel, covers an area of ​​more than 800,000 square meters, total assets of 4 billion yuan. Now it has an annual production capacity of 3 million sets of all-steel radial trucks, 6 million sets of high-performance semi-steel radial tires, and 2 million sets of wheels.

Shengtai Group Shengtai Group

Undivided: the market is spread all over the world

At present, Xingyuan Group has developed 18 series, more than 80 kinds of specifications, more than 130 varieties of all-steel radial truck tires, the annual production capacity of up to 5.8 million units, mainly "Hualuo", "National Treasure" , "Annett", "Qiangwei", "AMBERSTONE", "general", "Xingyuan" seven leading brands, the product has passed a number of quality management system certification, and established more than 100 sales in the country, Formed a sales network covering more than 30 provinces, cities and autonomous regions throughout the country. At the same time, it vigorously explored the international market and its products were exported to more than 80 countries and regions including the Middle East, Africa, Southeast Asia, Latin America, Hong Kong, and Macao. In recent years, it has been awarded "Top 50 Enterprises in Shandong Province for Comprehensive Strength in the Rubber Industry", "China's Credit Management Companies", "Customer Satisfaction Units", "AAA Credit Enterprise", "Internationally Advanced Enterprise", and "2009 The national rubber industry tire sales sixth, "Global 75 tires", "high-tech enterprises", "People's Republic of China Customs Class A enterprise" and other honorary titles, including the company's "Hulu (HILO)" The all-steel radial truck was named Shandong Famous Brand, Shandong Province Famous Trademark, and Shandong Province's Key Cultivation and Development Export Brand.

Shengtai Group's annual production capacity of all steel tires is 3 million sets. The products also passed a number of certifications and established more than 130 sales outlets nationwide, forming a nationwide sales and service network. In addition to satisfying domestic demand, products are also exported to more than 30 countries and regions such as the United States, Canada, the Middle East, and Southeast Asia. Among them, "Three A" brand tires and "Dolphin" brand bead wire were rated as "Shandong Famous Brand Products", and "Three A" brand was rated as Shandong Export Famous Brand.

In the top 100 rankings of China's rubber products manufacturing industry in 2016, seven companies in Dongying City were selected, among which Xingyuan Group ranked eighth, while Shengtai Group ranked 13th behind five positions.

Suspected merger: problems due to funds

There are market rumors that Xingyuan Group and Shengtai Group have mutual guarantees and other financial transactions with each other. Prior to this, Shengtai Group had been reported by the media that due to problems in funds, its all-steel tire project was suspended.

As a qualified tire company, Shengtai Group has a huge influence in Guangrao. According to Shengtai Group, which was exposed by the media, this merger can enhance the company's ability to withstand risks and achieve healthy and sustainable development. After the merger, its product layout can be optimized, production capacity can be released, and delivery will be more timely. The merger is led by the local government. The purpose is to revitalize assets and reconfigure resources.

For companies, money is the lifeline. In April this year, Dongying Guangrao County assisted in corporate bond financing by multiple measures, and the five reserve resource companies, Huatai Group, Xingyuan Group, Shengtai Group, Qicheng Petrochemicals, and Dahai Group, which guide the credit rating to AA, actually increased the success rate of bond reporting. Among them, Xingyuan Group successfully issued 200 million yuan corporate bonds on the Shanghai Stock Exchange.

According to media reports, some companies have capital problems because the "interconnection and mutual protection" loan method has made it easy for bankruptcies of individual companies to lead to snowball-type "mutual protection" and increase the risk of the industry. For example, Drebo Tire, which had been listed as one of the world's top 75 tires in 2014, formally filed for bankruptcy on February 7 this year, and the 12 “guarantee circle” companies with which credit insurance was linked were dragged into trouble.

Chairman Sheng Tai had been on the list of the richest Hurun Shandong region

"In the future, Shengtai people will continue to take responsibility for the revitalization of the national tire industry, continue to seize the opportunity, create a new chapter in history, and strive to build Shengtai Group into a world-renowned brand enterprise." This is the portrait of Sheng Tai Group Chairman Song Shide for Shengtai people. A good vision.

In 1992, Song Shide, a villager in Xishuimo Village, Daozhuang Village, Guangrao County, jointly invested several households in a voluntary form of equity and raised RMB 300,000 to build the first joint-stock rubber processing plant in Xishuimao Village. In 1995, Song Shide, who was then the director of the company, took a look at “Mao County” and finally recruited “experts” from other places. He invested RMB 600,000 to take the lead in introducing the production lines of agricultural vehicles and automobile load-carrying tires. In 2002, Shandong Shengtai Rubber Group was officially established...

In Guangrao, which is neither close to the raw material production site nor close to the coastline, Song Shide led the Shengtai Group to develop rapidly. He led the family along with the Wang Xicheng family of exquisite tires and boarded the 2011 Hurun Shandong rich list. What's different is that today, the fate that may be merged.

Chairman Sheng Tai had been on the list of the richest Hurun Shandong region Chairman Sheng Tai had been on the list of the richest Hurun Shandong region

In the next few months, the “Tire Capital” and the former residence of Sun Wu will be held in Guangrao County, the 12th Grandchild Culture and Tourism Festival. When he was keen to use the "Sun Tzu Art of War" to guide modern commercial warfare, he suddenly remembered Zeng Sheng, the soldier's grandson and grandson: The soldier, the country's major event, the place of life and death, and the way of survival, must not be ignored. The drunken sand field Junmo laughed, ancient times to battle a few people back? With Jun Mo words sealed Houshi, one will become a million people withered, who Road Minjiang always no problem, recently a long period of total blood flow ... ... In fact, the mall is the battlefield, The soldiers can only be in the fairy tale. We just hope that in this war without gun smoke, the Chinese tire industry can grow bigger and stronger, standing in the middle of the world brand forest.

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