LEDInside's latest China Lighting E-commerce Market Analysis Report of Trendince's Green Energy Business Unit pointed out that since 2014, major lighting brands in the Chinese market have actively expanded the e-commerce market and opened up new channels for online sales. With the rapid growth of online shopping channels, the competition among brands of e-commerce is fierce. Op, NVC, Philips and Otto gradually stabilized the top four, and the lighting e-commerce market fell into a situation of strong oligopoly. LEDinside senior analyst Wang Fei said that in the third quarter of e-commerce performance, Op Lighting has surpassed Philips for the first time, ranking first in sales of light source products. Since last year, Op Lighting has continued to maintain its leading position in lighting sales. It has gradually become the first brand in China's lighting e-commerce market. In the third quarter, the market ranking of the light source market was quite fierce. Except that OPP surpassed Philips to become the lighting brand with the No. 1 sales in the light source market, the rankings of Shimei and Xuelaite increased slightly; Foshan Lighting, Delixi and OSRAM compared with the previous quarter. The decline occurred; Midea Lighting increased its sales promotion in the third quarter, and launched a 3W bulb with only 9.9 RMB, which grew 14 times in a quarter, and the growth rate is very obvious. The ranking of the lighting market in the third quarter was relatively stable, and the sales performance of major brands showed different growth. Wang Fei pointed out that the relative stability of lighting sales rankings is mainly due to the fact that lamps are more likely to achieve differentiated competition. Each brand has its own specific market segments and consumer groups, and it can maintain a certain share of its intentions. Situation. Philips light source sales fell 4, ranking one fell, ranking second, but the sales of lamps and lanterns increased by 14, entering the top three, the strategy of its online sales operations from light source to lighting is fully exposed.
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