From July 31 to August 4, 2014, Qian Hengrong, Director of FAW Xichai Factory, Deputy Director Xu Haigen, Ji Yizhi, Deputy Chief Engineer Li Jiangang and other factory leaders and related personnel of the sales company visited the hot summer in Anhui Province. Regional markets, in-depth understanding of the market and product conditions, listen to requests from all parties.
Within a few days, Mr. Qian Hengrong visited the Hefei, Fuyang, Quzhou, and Handan areas successively to conduct face-to-face exchanges with local liberation dealers and large users, and fully exchanged views on the current situation and market development. The director of the company thanked the dealers and users for their trust and support for the liberation of the car's Xicai machine and carefully listened to the evaluation of the performance, quality and service of Xichai. He said that Xichai will accelerate the application of technological innovations to enhance the core competitiveness of its products, and strengthen multi-party cooperation with distributors and users to increase market share and strengthen the liberation of brands.
In order to more fully reach out to users and understand market information, the leader of Xichai has held a total of seven user forums. Not only were dealers and end users of liberation vehicles, but also dealers and users of competing products invited to the symposium. At the forum, the manager of Qian Hengrong stated that liberating the Aowei heavy truck is the most competitive commercial vehicle in China. As an engine manufacturer, Xichai consciously picked up the heavy responsibility of creating a “national brand, high-end powerâ€. Think about "for whom" and "by whom". For Xichai people, this "who" is the majority of users. In order to let every user who uses the Xicca machine take the road to riches and make a fortune, he hopes that dealers and users will speak to the needs, expectations and demands of manufacturers and products so as to continuously improve and enhance tin. The firewood products are more grounded in meeting the needs of users.
Many dealers and user representatives, including users of competing products, have also opened their hearts and talked about their own ideas. They believe that the advantages of Aowei's fuel-efficient, reliable, and durable engines have been widely recognized, but there is still a need to further strengthen the highlights of the competition with competing products and the introduction of personalized products. For the problems reported by dealers and users, factory leaders and sales company personnel answered and promised. Director Qian Hengrong requested relevant departments of the Xichai Factory to listen to the voices of users at all times, pay attention to market hotspots, persist in problem orientation, and do a good job of brand promotion, product optimization, and service enhancement.
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