· How to achieve "breaking ice" development in the domestic modified car market?

Regarding the "legalization of the October conversion" incident, the discussion in the circle has been heated up. For a time, the modified car market that had been quiet for many years has become the focus of current discussions. How to liberalize policy restrictions, set industry standards, open up circulation links, and finally form a relatively mature modified vehicle industry chain, will be a difficult problem in the industry.
Zhang Yang, a modified car market for personalized consumption Every Saturday, Mr. Yao, who works in a state-owned enterprise, will participate in his own car-wife gathering, the Mitsubishi Cheyou Association. He bought a sports-type compact Mitsubishi wing god last year. Compared with other consumers who value the needs of family cars, the 26-year-old prefers to meet his own personality control needs.
It is reported that in a second-tier city in China, Mr. Yao’s car club will include about 200 Mitsubishi riders. Every weekend, everyone will gather to discuss how to modify their “mountain” to discuss the newly popular tail, wheel and even the current The trend of modification.
"In fact, no modification is absolutely popular. Everyone is trying new ways of playing. Sometimes the cost of accessories and conversions is even more than the price of the vehicle itself. This is normal." Mr. Yao told reporters that although there are Many car beauty shops and repair shops are responsible for helping to carry out the modification service, but the overall level is uneven. Sometimes the wheels are installed in one store, the rear wing is transferred to another, and the engine modification is more difficult to find the right technician. Almost no one can completely complete the entire modification process.
In the face of the increasing demand for the modified car market, some 4S shops have tried to explore new business models in terms of car appearance and engine modification. “Pre-sale modification” was once put on the agenda and served as a special service for 4S stores. However, because the services such as licensing and after-sales are difficult to follow up, and the safety risks borne by the car modification itself, the 4S shop is discouraged from the car modification business.
Standards, products, services, and technologies are indispensable Currently, the entire industry is closely watching the development of the car-modified car market. With the adjustment of relevant policies and the internal relationship of the market, the domestic automobile modified car market will gradually get on the right track.
Xie Yu, director of the Automotive Equipment and Refit Technology Center of the China Equipment Management Association, said that the restrictions imposed by the relevant domestic authorities on the modified vehicle market were mainly due to the safety of the modified vehicles. For example, some freight vehicles were formed after the modification of the safety standards. Potential driving safety hazards. However, in the passenger vehicle modification level, the development of the modified vehicle market can be regulated by the establishment of strict modification standards. On the one hand, there is a strong basis and guarantee for safety, on the other hand, it can also meet the consumer demand of the modified vehicle market consumer group. In China, relevant departments can refer to foreign standards for performance modification, such as the standard of horsepower modification of a certain model, the floating standard of horsepower modification, and so on.
In his view, the modified products are not the most critical factors affecting the development of the modified car industry. In fact, service and technical support are the focus of future development. "In Europe, America, Japan and other countries, the development of the modified car market has been accompanied by the development of the automotive industry. It has a history of more than 100 years. Whether it is the legal system, the technical level of modified cars, and the quality of talents, it has developed a very mature stage. ."
It is understood that foreign auto manufacturers will provide corresponding modified accessories and instructions after the release of new cars; Volkswagen, Mercedes-Benz, Toyota and other companies even have their own modification departments, such as Volkswagen ABT, Mercedes-Benz AMG, Toyota TRD, etc. Among them, ABT has been engaged in the modification of Volkswagen cars for more than 100 years.
The development of the "breaking ice" of the modified car has been on the string. There are many indications that the domestic modified car market has already had a precursor to the demand.
Xie Yu pointed out that this year China's international modified car exhibition has three new highlights: First, the consumer's attention has increased sharply. The number of people viewing this year is more than three times that of last year. Second, the original factory modification is the first in China. Formally unveiled, for example, Volkswagen will introduce its modified brand ABT this year; third, internationally renowned refractory manufacturers are actively exhibiting, such as BRABUS and other brands.
It is worth mentioning that the original factory modification will officially enter the Chinese market this year. This is an important signal released by the domestic modified car market, which means that more and more foreign brand refitters will target the Chinese market.
In addition, the industry generally believes that once the modified car business is gradually liberalized and standardized management, 4S stores can provide more value-added services based on their own resources and technological advantages. Recently, the State Administration for Industry and Commerce issued the "Announcement on Stopping the Implementation of the Recording of Automobile Distributors and Authorized Dealers of Automobile Brands". The industry is exploring how the domestic automobile sales model will shift from a single 4S shop model to a variety of business services. People with many years of experience in the operation of international Auto Parts told reporters that auto dealers will be transformed into “auto service supermarkets” in the future. The operation of multi-brand and multi-service projects has also opened up new channels for the auto modification market. At the 2014 China International Refit Automobile Exhibition in August this year, Beijing Yuandefeng Automobile Co., Ltd. set the theme of the exhibition as “providing value-added products and services for 4S stores”.
For the estimated value of the domestic modified car industry, Xie Yu predicted that the modified car market will develop rapidly in the next five years, and is expected to reach 250 billion to 300 billion. Given that the number of domestic locomotives in the future will likely reach 200 million, the output value of the domestic modified car market will exceed one trillion. Overall, the future trend of the modified car market, whether it can really open up the various market segments, but also need to wait for the introduction and implementation of the new regulations in October.


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