According to industry experts, by 2013, about 95 new cars in the world will use LEDs in taillight lighting. The market size of LED automotive lamps will form an output value of 3 billion yuan per year. It is expected that the penetration rate in 2015 will reach 70.
In recent years, LED lighting has become more and more popular among auto manufacturers due to its advantages of energy saving, environmental protection, longevity, low heat, shock resistance, good color rendering and fast response. Many high-end models have adopted LEDs. With the improvement of LED technology and The cost has dropped, LED has not only been applied in high-end models, but also used in large-scale use of low-end and mid-range car signals such as Tianjin FAW Xiali, Chongqing Changan and BYD.
However, LED lighting companies still face many obstacles in entering the market. First of all, LED lighting companies themselves do not belong to specialized lighting companies, and the requirements of the international standard system are not well understood, and the development and production standard systems of enterprises are lacking. Secondly, LED lighting companies lack the traction of the whole vehicle, and they have to develop the functional prototype of the product themselves. After receiving the test of the OEM, they can seek the supporting manufacturers. Thirdly, due to the imperfect configuration of experimental equipment, the products designed by LED lighting companies are difficult to meet the requirements of the vehicle factory standards in terms of stability and safety in a short period of time, which restricts the LED lighting enterprises from entering.
LED costs are high, lamps are expensive, and mid- to low-end cars are difficult to accept. Most of the automakers of domestic independent brands are pursuing low-cost, and the production models are basically mature models abroad. It is difficult for manufacturers to directly change the design of automobile lights, which restricts the demand for LED lamps to some extent.
In the marketing mode, the OEM market will be equipped with the pre-installation market for electronic products. The entry threshold is relatively high, which is basically the supporting system in the OEM system. This market is difficult for domestic LED lighting companies. Cut in. Therefore, the competition is mainly reflected in the aftermarket of 4S stores, auto parts and other sales channels relative to the pre-installed market. The aftermarket is a completely competitive market. Although the opportunities are bigger, there are also characteristics of uneven product quality and low sales prices.
International high-end car manufacturers such as Mercedes-Benz, BMW, Toyota, Ford, etc. have launched new-style cars with colorful LED lamps to attract customers, especially Japanese cars have been widely used in LED applications. It is called the car light that does not need to replace the bulb in a lifetime, and is one of the most dazzling products in the international automotive electronics.
At present, there is still a big difference between the price of LED lamps and traditional lamps. For example, a medium-to-high-end car, incandescent lamp combination lamp is 120 yuan/set, and LED combination lamp needs 210 yuan/set. Therefore, the LED price has dropped drastically, the luminous efficiency has been continuously improved and the heat dissipation technology has been improved. This is the main focus of the development of LED automotive lamps in the future. Although there are still some problems to be solved, the advantages of small LED size, vibration resistance, energy saving, and long life are all factors that increase the application of LEDs in and out of the car. With the continuous improvement of product technology and the continuous expansion of product categories, the future of automobiles will develop in the direction of safety and intelligence.
Demand for LED lights and main lighting has risen after the European Union and other countries have announced the addition of new lights to new cars and the ban on incandescent lamps. At the same time, with the improvement of people's living standards, people's overall performance requirements for automobiles are improving. It is difficult for domestic brand cars to achieve better results with low configuration and low price competition. Domestic brand cars will also choose to increase their participation in the competition, and the proportion of LED lights will increase rapidly.
Since the previous LED daytime running lights are used as exports, the domestic market share and penetration rate are not high, and many car light modification shops are not enough to master the installation technology of daytime running lights. But it can be said that with the installation of daytime running lights as a standard for car modification in the European Union, domestic car owners are also beginning to pay attention to the modification of daytime running lights. Because the market share of the daytime running lights in the car modification will gradually expand, I believe this market is not to be underestimated.
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