The lighting industry has risen and fallen after more than ten years of wind and rain, and it has also received increasing attention from people. With the improvement of quality of life, people have put forward new high requirements for the quality of living environment. Then the marketing construction of lighting product brands is becoming more and more important, and it has also received much attention. But nowadays, domestic lighting products in the market have not yet had a big backbone brand, but they are in a stage of hegemony, and the market needs further Specification and strengthening. How to brand marketing lighting products is a problem faced by various manufacturers. Some of the symptoms that lighting products face today are: 1. Potential Symptom 1: The lighting industry has a slow onset of action: The lighting industry is a relatively special industry. Unlike fast-moving consumer goods and home appliances, it is necessary to meet consumers every day. The average consumer needs to use it to think about it or to know it when it is purchased, so it may only be a few times in a lifetime. Otherwise, I will not take the initiative to understand and get familiar with this trip. For ordinary consumers, this line is a relatively unfamiliar industry. Therefore, manufacturers do branding, pure large-area advertising may not be worth the candle, can not be immediate. 2: Less amphibious dealers: There are two types of dealers on the market. One is mainly for retailing, and one is mainly for engineering projects. There are fewer dealers with strong retail networks and strong engineering network relationships. In this way, it is more difficult for the manufacturer to do the brand and it is necessary to increase the amount within a certain period of time. 3: Dealer concept is old: lighting products are not very popular because of consumers, and the opaque market is a bit messy. The profit is relatively high compared to other industries. Most of the dealers' quality is not high. Even many of them are former construction workers. The decorators have saved money and started to be dealers after learning about the profits of the lighting industry. In this way, short-term interests are generally seen in the minds of merchants, and they do not know how to cooperate with manufacturers to make brands and do long-term markets. I can't even talk about online sales, and I don't see the importance and long-term nature of network construction. 4: The marketing method is difficult to innovate: the current lighting products generally adopt provincial and municipal agency systems. Under normal circumstances, it is the main push of the agent store, the main purchase, plus the engineering project is a complicated process. Although the project is highly profitable, it involves many social relationships, background and interest distribution and project pressure. The difficulty in collecting projects has always been a headache for businesses, so it is the reason why dealers with social backgrounds do not dare to do large projects. In addition, Wenzhou's products have been entrenched in the low-end market for many years, and the mechanism they use is flexible (distribution, collection, delivery, etc.), which makes it difficult for merchants to innovate some marketing methods of brand manufacturers. 5: Short-term cooperative sales: ordinary manufacturers did not spread the corporate culture of the manufacturers. I have chatted with many merchants who are lighting products, and found that there have been few cooperation with manufacturers for more than three years. To understand the reason, most of the time, because the product market is done, the number of people bought is too large, and the intermediate profits are falling and they are not willing to cooperate. In the middle, a situation was discovered. Few manufacturers transmitted the cultural awareness of a company to its partners. Few manufacturers marketed the market to everyone (except for individual products). Such short-term cooperation has hurt both enterprises and businesses, and has caused many merchants to express concern about the so-called manufacturers' brands and do not dare to do it (because some companies have promoted so-called brands to make businesses profitable). 6: Channel competitiveness is not strong: there are many lighting products, and the scope is very wide: commercial lighting, home lighting, outdoor lighting, industrial lighting, etc. Many businesses are now large and complete, each project involves, many products are Yes, without their own characteristics, the importance and seriousness of the single series of products is not enough: When NVC first raised the monopoly banner, it achieved great success in channel construction in a short period of time, and NVC also jumped onto commercial lighting. The top spot. 7: The comprehensive quality of business personnel is not strong: the lighting industry is currently small in scale, most of the foreign business personnel of the company have the functions of business and management coordination, and the bosses of lighting enterprises generally do not pay attention to the training of business personnel. Skills raising issues such high demands on foreign business personnel make many business people overwhelmed. Second: manufacturers, businesses because lighting manufacturers know that the lighting industry used to have high profits, but it is difficult to make a brand, so many manufacturers hope to make money from the market and then invest, first do the brand after sales (this way in other The industry is also common and has achieved a lot of success), so the initial publicity, the cost is not very invested (not like the electricity, fast-moving consumer goods from the publicity) and want to find a good strength dealer in the early stage, Help them open the market. It is not very focused on the investment in pre-production and scientific research. Both of them take into account the chaotic market and squander money to talk about others. But it is difficult for a good strength dealer to make a new product (unless the manufacturer invests heavily). A good strength dealer itself must have good well-known products to do, not anxious to wait for products to do, many good dealers do not want to become a pioneer in market development, and even many powerful businesses hold their own strength, your manufacturers The product has done the same thing that I can do. Manufacturers do their best with the least amount of investment, and want to borrow the momentum of the dealer. However, merchants like to do industry products with low risk and high profits, so many manufacturers in Wenzhou have their appetite for small building materials. However, the merchants also want to do certain brand products to support them, so they also want to be the products of the brand manufacturers, but the products of the manufacturers of the brands are relatively high because of the threshold, and the requirements are relatively demanding. It is very difficult to add a good product to a good dealer (unless the manufacturer invests heavily). Three: What should I do for brand marketing of lighting products? What should I do with the branded products of lighting products? There are many things that we need to consider to explore. The boss's consciousness, the manufacturer's financial strength, the boss does not pay attention to, the product differentiation, product quality, talent issues, how to set up the channel, the position of the product price in the market and the positioning of the product? This question will determine whether we are doing branding or doing sales. Product production is ready to go to the market for sale. In the first step, we need to find channels and find middlemen. Finding a business is critical.
The automatic image measuring instrument is an artificial intelligent modern optical non-contact measuring instrument developed on the basis of a digital image measuring instrument (also known as a CNC image measuring instrument). It inherits the excellent motion accuracy and motion control performance of digital instruments, and integrates the design spirit of machine vision software. It belongs to the most advanced optical size detection equipment. The automatic image measuring instrument can conveniently and quickly carry out three-dimensional coordinate scanning measurement and SPC result classification, meeting the increasingly prominent requirements of modern manufacturing for dimensional inspection: higher speed, more convenient, more accurate measurement needs, and solving one of the developments in the manufacturing industry. Bottleneck technology.
The automatic image measuring instrument is an advanced stage of image measurement technology and has a high degree of intelligence and automation. Its excellent hardware and software performance makes coordinate size measurement easy and convenient. It has automatic learning functions based on machine vision and process control. It can rely on the high-speed and precise micron-level positioning of digital instruments to track the path of the measurement process. Point, function switching, manual correction, light matching and other operating processes learn and remember. Fully automatic image measuring instrument can easily learn all the operator's actual operation process, combined with its auto focus and area search, target locking, edge extraction, fuzzy operation of the selection of points to achieve artificial intelligence, can automatically correct the difference by the workpiece and take the position The offset caused by the difference achieves an accurate selection point with high precision repeatability. As a result, the operator is relieved from the fatigue of accurate visual alignment, frequent selection points, repeated walks, function switching and other monotonous operations and increasingly tedious tasks to be tested, and the efficiency of batch testing is improved hundreds of times to meet industrial sampling inspections. Mass detection needs.
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Fully automatic image measuring instrument excellent performance makes it in a variety of precision electronics, wafer technology, cutting tools, plastics, springs, stamping parts, connectors, molds, military, two-dimensional copy number, drawing, engineering development, metal plastic, PCB board , Conductive rubber, powder metallurgy, screws, watch parts, mobile phones, pharmaceutical industry, fiber optic devices, automotive engineering, aerospace, universities, research institutes and other fields have extensive use of space.
CNC Video Measuring Machine
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