Make Your Own "Mind" Yourself


The fact that Valin made an engine was disclosed in 2010. At the beginning of this year, the National Development and Reform Commission approved the construction of Anhui Hualing Automobile for years.


The production of 50,000 heavy-duty engine projects has finally made this project a success. Obtaining approval from the National Development and Reform Commission means that Valin can produce its own engine. After all, at present, among the top eight companies in China's heavy-duty truck industry, besides Beiben Heavy Duty, the rest have already built their own engines. The joint venture and cooperation of Beiben Heavy Duty Truck and Hyundai Motor Co., Ltd. are mostly due to the consideration of the introduction of engine technology.


This phenomenon not only exists in the heavy truck industry, but also in the light truck industry and has become a trend. However, due to the low price of light trucks, it is not as efficient as the heavy-duty truck industry to invest in huge amounts of money to build engines. However, the entire vehicle company must have the core power to become the trend of the times and become increasingly fierce. For foreign companies, entering the Chinese truck market, the engine has become the best stepping stone.

The top eight companies must build their own engines

The entire vehicle company needs to be the engine. Whether it is the introduction of technology or a joint venture or cooperation, the purpose is to ensure that the core equipment is not constrained by the external environment and that it is also an effective way to enhance the competitiveness of the company. Therefore, in the year of heavy truck industry leap forward, we can see this phenomenon: Heavy-duty truck companies with their own engine supporting resources are not affected by the shortage of key components, and their sales volume is growing faster; No resources can be grabbed, and you can only watch the loss of orders, and sales growth is affected.


Valin had suffered from it. In 2009, the heavy-duty truck market developed rapidly and Valin lost a lot of orders due to missed engines. In response, Liu Hanru, chairman of China Marshall Xingma Automobile Group, once felt distressed. “In the high season, people who lived in hotels and hotels near Weichai lived in the entire vehicle factory. They all came to pick the engine and grab the engine. It is no exaggeration to say that once the production line was down an engine, everyone would grab one. Ling couldn't grab the Weichai engine. I sent the deputy general manager in charge of procurement to go to the scene and take it off when there is an engine,” Liu Hanru said.


This situation is very representative when the heavy truck market is good. When the market conditions are not good, the existing engine resources can meet the demand; when the market conditions are good, the demand is again focused on several companies, and the phenomenon of imbalance between supply and demand can be highlighted. On the other hand, it is out of the need to ensure the company's operating interests and competitiveness.


The importance of the engine as the heart of the automobile is self-evident. If it has a unique supporting system, it will not only be controlled by others, but also create the core competitiveness of the company. In the first "Commercial Vehicles I Trusted Power Selection" held by "Commercial Automotive News", many users reported that buying a car was directed at the engine. The engine fitted on the car was not a brand that the user needed. The degree of decision whether to buy this model.


A person in charge of a heavy truck company told the reporter that this is not only a need for competition, but industrial policy has also put forward requirements in this regard. According to the Automobile Industry Development Policy, the investment projects for newly-built passenger vehicles and heavy-duty truck manufacturers should include the production of engines for the entire vehicle.

The investment projects of newly-built automotive engine production enterprises shall not be less than 1.5 billion yuan in total project investment, of which the self-owned funds shall not be less than 500 million yuan. To establish a research and development institution, the product level must meet the requirements of the increasingly mandatory national technical specifications. "SAIC Iveco Hongyan and GAC Hino both have the cooperation of the engine project to meet the requirements of the national industrial policy," said the person in charge.


Light truck companies are also in the layout


This situation is also becoming increasingly apparent in the light-duty truck industry. Due to emission upgrades, the space for light truck engine upgrades is getting smaller and smaller. To achieve the next development, new platforms must be mastered, otherwise it will be difficult to meet the needs of emission upgrades. "Now light commercial vehicles mainly use two major series of engines: First, more technically advanced diesel engines, such as Dongfeng's ZD30, also have improved 4 valve common-rail engines based on 4JB1, such as the Great Wall GT28; 480, 485, 490 again. The series engine has an old technology base and it is more difficult to meet the national IV standard, said Peng Lang, general manager of Dongfeng Motor Co., Ltd. light engine company.


As a result, many light truck companies begin to deploy early. In 2008, Foton and Cummins established a joint venture to produce light engines that meet the National IV standard. In an interview with reporters, Dai Songgao, deputy general manager of Foton Cummins, said that although the company has sustained losses, both shareholders believe that it does not matter because the company's development is healthy.


“According to the original plan, the domestic market accounted for 70%, overseas markets accounted for 30%, but now it is upside down, and overseas become the main market.” Dai Songgao stated that when Foton Cummins was founded, it was expected that the growth of domestic high-end light machine market will be compared. Fast, I did not expect the implementation of State III and State IV standards to be postponed for many times, casting a shadow on this company, which is positioned in the mid-to-high end light machine market. But Futian and Cummins are not in a hurry and still have high hopes for Futian Cummins.


Dongfeng has a relatively early layout on light engines and is relatively complete. In addition to Dongfeng Cummins C-Series, Dongfeng Light Engine Company's D28 and Nissan brand engine ZD30, and Dongfeng Tochai's 4102, 4D series. For Dongfeng Light Engine Company, Dongfeng’s business plan is to produce 150,000 units a year, with an annual output value of 3.5 billion to 5 billion yuan.


JAC launched the power brand "Green Jet" at the Beijing International Auto Show this year, showing Jianghuai's strategy of developing autonomous power. At present, JAC has completed the layout of the two major modules of gasoline and diesel and the six product platforms. It has the ability to produce 500,000 units per year and has become an indispensable core component of the quality, efficiency, and brand strength of the JAC vehicle.


According to relevant persons from JAC, JAC's annual sales of its own engine have exceeded one million units and are widely used in JAC light trucks and passenger cars. "The company attaches great importance to the engine business. At present, it mainly focuses on internal support, which not only reduces the cost of procurement, but also enhances the competitiveness of the product," said Jianghuai Automobile.


Foreign countries can learn from


The trend of truck-built engines is a challenge for independent engine companies. Is the living space of independent engine companies getting smaller and smaller? Industry experts gave different opinions. Tan Xiuqing, an expert from the China Association of Automobile Manufacturers, told reporters that truck companies’ own engines will have signs five or six years ago and will increase in the future. For truck companies, they all want to have powertrains, but there is a lot of uncertainty about whether they can get market recognition. Independent engine companies still have room for survival. Cummins is a good example.


Moreover, independent engine companies are also diversifying their development, expanding product lines, and deep processing and finishing in the powertrain industry chain. At the same time, they are also seeking to control the OEM or strengthen cooperation with OEMs to seek further development.


In the past two years, Yuchai, Weichai, and Shangchai have all sought development in various ways. Yuchai and Weichai, as the largest independent engine manufacturers in China, have begun to expand into multiple sectors in addition to their advantages; Shangchai has entered the SAIC Group. Afterwards, it was not just internal support. Last year, it began to enrich engine products of less than 10 liters and 4 liters and became a company with light, medium, and heavy full-power segment products. “There is still a lot of room for the development of independent engine companies,” said the person in charge of an independent engine company.


Foreign countries can learn from it. European and American heavy-duty auto companies basically have powertrains, with engines, transmissions, and axles for MAN, Benz, Volvo, Scania, etc., Neville, Pegas' Kenworth, Peterbilt, and Daimler. Freiner's Freightliner also has engine products. Despite this, according to 2010 figures, Cummins’ share in the North American traditional truck market reached 27%, Volvo Trucks's installed rate was as high as 39%, Peter Bildt was 32%, and Kenworth was 40%. When some truck companies launch new products, they usually let users make choices: one is to equip the group or the engine company's products; the second is the Cummins engine.


For an independent engine company, there are some domestic automakers that are not strong enough and whose product lineage is not very complete, or even if they have internal supporting engine companies, but they cannot be comprehensive. Poor guarantee.




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