For a reporter who has participated in the series of activities of the Jianghuai Shuai Ling Light Caron Tournament for several times, the appearance of Shen Ping on the Chongqing station event is a little unfamiliar. With the recent adjustment of the JAC commercial vehicle's light truck marketing organization structure, the original light truck marketing company has been divided into three independent marketing companies according to the three product lines of Shuailing, Jianghuai Bell and JAC. Shen Ping is the general manager of Jianghuai Shuai Ling Marketing Company just formed. "In the light-duty truck field, different customer groups have great differences in product demand. For this reason, JAC has subdivided its own product lines. Shuai Ling, as a high-end brand of JAC light trucks, is involved in product marketing and marketing. Naturally, there is a big difference between low-end and mid-range products.†Although he has just taken office, Shen Ping clearly has his own unique thinking about marketing and promotion of high-end products.
Add another "tool"
In Shen Ping’s view, with low-end users paying too much attention to prices, high-end customers pay more attention to product quality, technology leadership, reliability, and experience during use. Jianghuai Shuai Ling is based on this demand characteristics, developed high-end products.
With the full launch of the Shuai Ling III Narrow Body model, the product line of the Jianghuai Shuai Ling high-end light truck family will be more complete. At present, the company already has three series of handsome bell, handsome bell II, handsome bell III, wheelbase coverage from 2490mm, 3308mm to 3360mm, and there are double-row, single row, row and a half Other products. "The continuous enrichment of product lineage and continuous improvement of services have made Shuai Bell firmly occupy a place in the high-end light truck market in China." Shen Ping said, especially since Shuai Ling III's wide-bodied version went on the market in April last year, Shuai Ling has all its light trucks. The sales volume is even faster. In the first half of the year, sales exceeded 12,000 vehicles, an increase of 15% year-on-year. "The rise in sales has fully demonstrated the recognition of users and markets for the Shuailing brand. The listing of the narrow body version will provide users with a richer selection of products, and it will certainly become another weapon to boost sales growth."
It is understood that although it was only four months before starting in April in Dongguan, the Shuai Ling III narrow-body version has demonstrated its strong market appeal. At present, many well-known industry customers including China Railway Express and Zhejiang Wufangzhai have already become their fans.
Southwest Force made a comment on why it chose to be the fifth stop of the Dragon Tour in Chongqing. It was a calm statement. This was also due to the consideration of the JAC light truck strategy.
With the implementation of the national strategy for the development of the west, Chengdu-Chongqing Economic Zone centered on Chongqing and Chengdu has gradually become the fourth pole of China’s economic growth. This has led to the increasingly frequent exchanges between cities in the southwest and the flow of material in this region. Growing. At the same time, in recent years, provinces and cities in the southwest have also accelerated the establishment of a regional modern logistics system, integrated resources, accelerated the integration of regional logistics, and further promoted the prosperity and development of the regional logistics industry. "The development of logistics has led to an ever-increasing demand for light trucks in the southwestern region, which has also attracted light truck companies to seize this market. The demand for cars in the southwest region has also affected the trend of the domestic light truck market." Shen Ping said that for this Huge market cake, Jianghuai also made arrangements in advance.
In the regional development plan of Jianghuai "based on the Central Plains, deep plowing southeast, and expanding northward into the west", the southwestern market centered on Chongqing was identified as an important area in the three major strategic markets. In the region, JAC matched the corresponding network resources according to three product lines, and continued to sink sales and service systems.
The strategic level of attention, coupled with competitive products and services, has enabled Jianghuai Light Trucks to make continuous breakthroughs in the Southwest market. Statistics show that from January to July, in the face of the overall declining market situation, the performance of JAC light trucks in the southwest is still quite impressive, with total sales of nearly 11,000 units. Among them, the Yunnan market sales increased by 6.7%, while the growth rate in Chongqing even up to 35%. With the increase in sales volume, the brand reputation of JAC light trucks in the region has also been greatly improved. "Compared with the southeast coastal areas, users in the southwestern region do not place too much emphasis on fancy brands, and practicality is the top priority. The mountainous road conditions impose higher demands on the performance, service, load, steering, braking and Other performance and services of vehicles. Jianghuai Light Truck Co., Ltd. achieved an advantageous position in the southwestern market, which proved its superior adaptability to various complex road conditions in the region." Shen Ping stressed.
Aiming at the High-end Although from the current situation, the demand for light trucks in the southwest is still dominated by medium and low-end products, in Shen Ping’s view, with the rapid rise of the regional economy, some high value-added products are represented by medium and short distance and urban logistics. The demand for logistics also began to rise. In addition, the city’s continuous improvement in the emission standards for distribution vehicles and the increase in user’s level of vehicle image and brand focus have provided opportunities for the development of the high-end light truck market in the southwest region.
In this context, based on its predominant position in the Southwest market, Jianghuai will regard this region as one of its target markets for high-end light trucks. To this end, in September last year, Jianghuai held the Shuai Ling III wide-body promotion campaign in Chengdu. Many people in the industry believe that Jianghuai’s move will target the domestic high-end light truck giant Qingling. And this time Jianghuai again selected the narrow-bodied version of Shuai Ling III to be in Chongqing, which could be said to have directly burned the "war" to the door of Qingling.
Behind this series of actions, there is potential for JAC to change the current "ambition" of the high-end light truck market in the southwest region. For this, Shen Ping is not rumored.
He told reporters that the needs of high-end light-card users are not a single functional requirement. They put forward higher requirements for product reliability, safety, and comfort. At present, Jianghuai is using the high-end light trucks as its breakthrough to establish a professional network system to provide high-end users with safe and efficient logistics solutions to further enhance its market position.
These efforts have also received positive market feedback. Last year, the sales volume of Jianghuai Shuai Ling in the southwest region reached 2,815 vehicles, ranking the top in the market. This year, this advantage has been further amplified - only in the previous July, Shuai Bell's sales have been close to 2,000 cars. "The high-end light truck market needs a process of gradual nurturing. At present, with the continuous improvement of the recognition of high-end light truck products by JAC, the market position of JAC is gradually improving. Through the introduction of this handsome bell III narrow-body version, I believe that JAC. The market share of high-end light trucks in the southwest will be further expanded," Shen Ping said with confidence.
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