Tsumura Tsuyoshi talks about the development prospect of Yangge Auto

On July 29, Acura (Acura) Guiyang, the first Acura special store in Guizhou Province, was grandly opened. Acura (Acura) Guiyang is the fourth special store opened by Acura in southwest China. It is also the first special store Acura established in 2013 and will open Acura. ) A new prelude to channel deployment and development in 2013.

I was fortunate enough to attend this media meeting and witnessed the signing ceremony of the special shop with important leaders of the Acura Acura Division of Honda Industrial Investment Co., Ltd. and other major automotive media.

Attend leadership:

Director of Acura Acura (Acura) Division of Honda Tech China Investment Co., Ltd.—Tsuruhiro Tsumura, Chief of Public Relations Department, Honda Motors China Investment Co., Ltd.—Zhu Linjie, General Manager of Guanghui Automotive Southwest Region—Wang Junxiong, Guanghui Automobile Luxury Brand General Manager of the Business Division - Lu Zhensheng Q: Please tell us what kind of opportunity the Acura (Yongge) brand entered in Guizhou and entered Mengguan.

Tsumura Takuma: 2013 is the seventh year for the Acura brand to enter China. Accompanied with the continuous development of the brand, Yingge is gradually expanding and improving its sales network. The southwestern region where Guiyang is located is another fast-growing area for luxury car consumption. Today, the Guiyang-Mengguan store that opened today is also a fancy. It is hoped that special shops will be opened in places closer to the consumers in Guizhou to provide high-level products and services to Guizhou consumers as soon as possible. This time Acura (Acura) Guiyang Mengguan Store was opened. Our partner is Guanghui Group, the largest distributor group in China. We are very strong and we hope to deepen the cooperation between the two parties through this cooperation.

Q: Guiyang, Guiyang, is the first special store opened in Yangge this year. Why is it chosen in Guiyang?

Tsumura Takuma: Acura attaches importance to the Chinese market and is gradually expanding and improving its sales network. In 2013, it plans to increase it to 40 special stores. According to the plan, Yangge is advancing the opening of specialty stores for major markets across the country. Due to the demand for urban planning in Guiyang, we have planned to centralize adjustment of all automobile cities to the Mengguan area. Under this plan, we and the Guanghui Group have actively promoted the opening of the business. After all aspects are ready, Guiyang Store will become the earliest opening of this year. Special shop. Another important reason is that Acura had just announced the launch of a new RDX 3.0L model for the Chinese market. This was followed by everyone at the opening ceremony. Taking these factors into account, Guiyang has become the first specialty shop in Yangge to open this year.

Q: It is learned that Yangge introduced a small-displacement vehicle introduced for the needs of the Chinese market this year. What are the specific models? What is the specific meaning?

Tsumura Takuma: From a macro perspective, the overall size of the Chinese auto market has surpassed the United States as the world's largest auto market, but at present, the scale of the Chinese luxury car market is still slightly smaller than the US market, but China will soon grow into a global luxury car market, even The leader in the automotive market is also the main reason why we value the Chinese market very much. Acura brand has entered seven years of development in China. At this stage, our most important work is how to accelerate the launch of products that are more suitable for the Chinese market. The RDX 3.0L Elite Edition is an iconic model that sings to low-ejection. It is also a representative of Yingge’s change for China. It was well received by Chinese consumers. Next, there will be ILX 2.0L gasoline version launched in the Chinese market in the second half of the year. In addition, the SUV-X concept car released by Shanghai Auto Show is also a new model developed specifically for the Chinese market and will soon be launched in the Chinese market.

Q1: Compared with other luxury brands, what are the unique characteristics of Acura in terms of “service”?

Tsumura Takuma: All models of the Acura brand are the first to propose 4 years of free maintenance and warranty service for 100,000 kilometers. Once every 5,000 kilometers, the accumulated frequency of luxury brands is the highest in 20 times. If you are free to visit the special shop today, you can find us Special store design is centered on customers, including high-end reception and service that customers can enjoy. The hardware standard is also first-class in the industry. For example, guests put their car in a special store to repair and relax in the lounge area. To vehicle maintenance progress and so on.

Q2: In the future, what plans does Yingge have for network layout?

Tsumura Takuma: By the end of 2013, it plans to increase from 35 in the country to 40 special shops.

Q: At present, luxury brands in the Chinese market have made many changes to adapt to the Chinese market, such as lengthening and domestic production. In addition, the entry threshold for luxury cars is getting lower and lower, and the product system is becoming more and more complete. What plans for future changes in China's domestic market will be sang?

Tsumura Takuma: Product prices are a very important factor and we are making more efforts to meet consumer demand for higher quality products at lower prices. For example, RDX 3.0L, which has just been listed on the market, is designed specifically for the Chinese market. It is very competitive when priced in the same class of products. The current orders are also very popular. At the same time, we will continue to strengthen the efforts in this area, so that more consumers like and buy Acura products.

Q1: Which models will be sold in Guiyang in the future?

Tsumura Takuma: All models of the Acura brand have been imported into the country so far, and Menggu special stores have sales.

Q2: What is the biggest feature of Acura compared to the same class?

Tsumura Takuma: Acura's focus is on “creating the perfect car with exquisite craftsmanship”. The philosophy pursued by Acura’s brand is to provide the driver with the driving pleasure of “one person and one car with one's desire”. The brand name comes from the English “Accuracy”, which means “precision”. "Exquisite", our emphasis on driving experience is achieved through "precision" and "exquisite" workmanship and technology, advanced technology, superior quality and the highest standard of after-sales service, which is our brand and other brands Than, the most important feature. We also hope that everyone will have the opportunity to test drive our products and have a deeper understanding of our product ideas.

Q: Meng Guandian is the only special store in the Guiyang area of ​​Yangge. After the entry of Yingge in Guizhou, what is the development direction of this year and what are its goals?

Tsumura Takuma: Today's opening of the Mong Kwan shop is the first specialty shop in the Yangge region of Guiyang. We hope to provide better products and services to local consumers and hope to cultivate more Acura fans from the Guiyang market. Through the outstanding quality of models and leading after-sales service industries, relying on the professionalism and strength of Guanghui Automotive, we believe that it will bring new value and experience to Guiyang consumers. The short-term goal is to spread the concept and service concept of our products and expand the number of our fans. I myself was visiting Guiyang for the first time. I discovered that Guiyang’s road characteristics can bring out the performance of Yingge products. We are very confident about Yingge products.

Q1: Compared with the competing SUVs that have been recognized by more consumers, the luxury SUVs created by Yingge have you considered how to build Yangge and make the brand more deeply rooted in the hearts of the people?

Tsumura Takuma: The Acura brand includes its cars and SUVs. The pursuit of the concept is to provide the driver with the perfect driving pleasure of “human and vehicle combined, arbitrary.” In addition, competitors such as interior and space are very competitive. Competitive, very good. The driving pleasure itself cannot be described intuitively. If you have the opportunity or hope that everyone will test our products, you will have a deeper understanding. For example, the sales of a product of the US market RDX is much higher than that of competitive products, and the products with the highest sales volume are also the products of the same level. In addition, luxury cars are not only pursuing high-powered control, but also have to pay attention to environmental protection. In the field of environmental protection, we have the advanced technology, VCM, developed by Acura, which can change the working state of the cylinder according to different driving conditions. It will be used on models such as the RDX and the new generation of MDX. Take into account the driving pleasure and environmental protection, fuel economy.

Q2: Japanese automakers have always been good at making small, reliable and economical cars. How can they sing in the field of luxury cars?

Tsumura Takuma: I would like to emphasize that the ultimate driving pleasure of the “one-man car and one-man car” advocated by Yangko, as well as advanced technology, superior quality, and the highest standard of after-sales service are not lost on any brand. At present, we have a certain gap between brand awareness and some luxury cars. Analysis of the main reasons, such as the German luxury brand has been made domestically, through the domestic to reduce costs, the price is competitive. In this respect, Yingge has also made great efforts. For example, the newly announced cooperation with GAC in 2016 to achieve domestic production is also part of Yangge's localization. It is believed that consumers will have more and more profound understanding of the Acura brand.