· BMW Toyota Honda three car companies to reduce prices against antitrust investigation

After Chrysler, Jaguar Land Rover, Audi and Mercedes-Benz lowered the prices of new cars and parts, BMW China, GAC Toyota and Guangqi Honda also announced on the evening of August 7 and August 8, respectively. The price of some parts will be adjusted, and BMW is the second time in the year to significantly reduce the price of parts. All three car companies mentioned in the announcement that they attach great importance to the NDRC's anti-monopoly investigation and responded positively.
BMW parts prices have been lowered twice. BMW announced that it will further reduce the wholesale price of original parts and components, including more than 2,000 products including body, compressor and brake disc, from August 11th, with an average reduction of 20%. . However, according to the reporter's understanding from the market, as of yesterday, the BMW dealers in the Beijing area have not received the price adjustment notice.
It is reported that in the first seven months of this year, BMW has lowered the wholesale price of more than 3,300 original parts and components by an average of 15%. At the same time, the wholesale price of a number of flagship products has been reduced, and various preferential policies have been introduced.
According to a luxury car brand staff, BMW has lowered the price of important parts such as engines, compressors and generators. The above-mentioned spare parts are not worn much in actual use and rarely need to be replaced. Even in the event of an accident, most of them are insurance companies. Pay, so this is mostly a response to antitrust investigations. However, the price of easy-to-replace parts such as body parts, batteries and brake discs has also dropped by an average of about 20%, which is more beneficial to consumers.
At the same time, GAC Toyota announced on the official website yesterday that it will reduce the price of some parts and components from August 18, but did not disclose the types of parts involved and the extent of the reduction. Guangqi Honda also announced an announcement yesterday, in order to actively respond to the NDRC's concerns about Guangqi Honda parts and other related fields, and to reduce the price of some parts and components from September 1. According to sources inside the Guangqi Honda, the number of parts involved in the price adjustment is likely to be close to 30,000.
Seven car companies have announced price adjustments. Seven foreign auto brands have announced a reduction in the price of new cars or parts, four of which are luxury brands.
Li Pumin, spokesman of the National Development and Reform Commission, said at a press conference on Wednesday that the National Development and Reform Commission’s anti-monopoly investigation of cars and accessories began at the end of 2011. He made it clear at the press conference that Shanghai Chrysler, Hubei Audi, and 12 Japanese companies do have monopolistic behaviors, which will be punished in the near future. Mercedes-Benz has a monopoly and is still investigating.
The above-mentioned auto companies have already responded before the NDRC made a public statement. On July 25th, Jaguar Land Rover China announced that it has significantly adjusted the price of the manufacturers of its three models, including the Land Rover Range Rover Extended Edition 5.0 V8. Followed by FAW-Volkswagen Audi, issued an official statement on July 26, said that it will actively reduce the price of original parts of domestic models from August 1. After Jaguar Land Rover and Audi announced a price cut for a week, on August 3, Mercedes-Benz announced that it will reduce the price of some repair parts of its models from September, with an average price reduction of 15%.
A number of mainstream car companies received an inquiry letter. On August 8, the Beijing News reporter learned from a number of foreign-funded automobile companies that the above-mentioned enterprises received the anti-monopoly “inquiry letter” issued by the National Development and Reform Commission in the first half of this year. ", and has made internal adjustments according to the requirements of the National Development and Reform Commission. When the reporter asked a number of independent auto brand companies about whether they received an inquiry letter, the other party said that they had "not heard of it."
A responsible person of an automobile company told reporters yesterday that after receiving the relevant notice, the company will actively cooperate with the rectification and will actively seek the opinions and suggestions of the competent authorities. Another insider of the auto company told reporters: "We can't easily express our position now, and everything depends on the meaning of the relevant departments."
Yu Jun, executive vice president of Guangqi Honda, said in an interview with the media: "We have recently paid attention to some measures taken by the government in anti-monopoly. Anti-monopoly investigation is to create a better and more level playing field. We are concerned about the recent Some luxury brands cut the price of parts and components, which will benefit consumers. We will operate in full compliance with national laws and regulations, and will respond accordingly to the requirements of government authorities."
BMW, Toyota and Honda collectively cut prices. From August 11th, BMW will further reduce the wholesale price of original parts, including more than 2,000 products including body, compressor, generator, battery and brake disc. The drop was 20%, with body parts down 45%, generator down 40%, battery down 25%, and brakes down 20%.
GAC Toyota will reduce the price of some parts and components from August 18, and did not disclose the types of parts involved and the extent of the reduction.
Guangqi Honda has lowered the price of some parts and components since September 1. It is reported that the number of parts involved in the price adjustment is close to 30,000.

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