Lighting companies defend their rights again: no sales, "counterfeit goods" naturally no market

Recently, Xinteli Lighting's comprehensive crackdown on infringement kick-off meeting was successfully held in Wushan Pinyue Hotel, Hangzhou, Zhejiang. More than 60 franchisees from the core cities of the country gathered together to listen to the implementation of the anti-imitation work of the new Teli Lighting Counterfeiting Office, and the results. Recently, Xinteli Lighting and Baohui Lighting have renewed their infringements and won the case in succession, which has caused the infringers to pay a heavy price, so that the legitimate rights and interests of consumers can be effectively guaranteed, and it is spread in the industry. Positive energy. New Teli, Baohui and other lighting companies have strong rights protection Recently, the new Teli Lighting comprehensive anti-infringement kick-off meeting was successfully held in Zhejiang Wushan Pinyue Hotel. More than 60 franchisees from the core cities of the country gathered together to listen to the implementation of the anti-imitation work of the new Teli Lighting Counterfeiting Office, and the results. It is reported that Xinteli is a lighting enterprise with independent innovation and fine manufacturing as its core competitiveness. Since its establishment 20 years ago, it has developed and designed a large number of patented products with independent intellectual property rights. These products are popular among consumers and designers. At the same time, it has been counterfeited by some manufacturers, such as the new Teli Aura series, the Galaxy series, the 炙 ring series, etc., which has brought huge losses and adverse effects to Xinteli. Zou Hui, director of Xintel Lighting Anti-Counterfeiting Office, introduced that Xinteli not only set up a counterfeit office, but also hired a large team of lawyers (involving more than 30 law firms in the first- and second-tier core cities in China), and also launched a comprehensive network with industry media and some cities. The TV station and the cooperation of the core cities and metropolitan newspapers promoted the propaganda and landing action of the anti-counterfeiting work, comprehensively adjusted the retail price of the counterfeit goods of the new Teli, and carried out the counterfeiting work with the price lever. In addition, the same focus on the original lighting brand, Baohui recently sent good news. According to Baohui Lighting official micro-message, Baohui Olenis trademark rights protection case was reviewed by the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce and finally ruled that Baohui Olenis won the case. With the maintenance of brand trademarks and the attitude of being responsible to consumers, Baohui Lighting Group has once again hit the unlawful interests of the market and safeguarded the legitimate rights and interests of consumers. It is reported that Baohui Lighting Group filed a lawsuit against the Oniles trademark on April 29, 2016. The Trademark Review and Adjudication Board of the State Administration for Industry and Commerce finally ruled that the disputed trademark Oniles was declared invalid on fluorescent lamps, vehicle lights, light bulbs, ceiling lamps, chandeliers, lampshades and LED lighting fixtures. It is not difficult to see that lighting companies have a tough attitude toward infringement, and they spare no effort to let the infringers pay the price, which also makes consumers more confident about their future development. Rights protection is not limited to products. The original style should be blown away from the rights of the two companies, New Terri and Baohui. New Terri is mainly infringed on products, and Baohui’s rights are mainly concentrated on trademarks, that is, infringement. The wider the scope, the greater the pressure on rights protection. These enterprises have withstood the pressure and spent huge sums of money to defend their rights. They only want to give consumers a reasonable explanation, so that the legitimate rights and interests of consumers will be guaranteed, and the original industry will be blown. In fact, in lighting companies, Song Wei Lighting always insists on originality and resolutely cracks down on infringement. Previously, the chairman of Songwei Lighting once said that Songwei Lighting is a creative enterprise and has always been persistent in its originality. From the start of the business to the present, Song Wei's products have been selected from the R&D to the market, and each lamp requires a patent certificate before it can be listed. Of course, maintaining original results and cracking down on infringements is not a matter of one or two companies, but a tacit understanding of the industry and a bottom line. As Zou Hui, director of the New Territory Lighting Anti-Counterfeiting Office, said, anti-counterfeiting work is a systematic work, not simply a lawsuit or a price war; legal means + media publicity + promotion activities, three ways to solve counterfeiting from the root cause The problem is that dealers are afraid to sell imitations, are not willing to sell imitations, have no sales, and have no market for counterfeiting. At the same time, he also pointed out that only by paying attention to originality, the industry can make progress, and Chinese lighting can seize the opportunity of the LED era and lead the world. Yes, only the originality can make the industry progress; only the original wind can be blown, the original positive energy can be widely spread, and the healthy and orderly development of the industry can be further improved.

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